SYSTEM DIR - MARKETING AND PUBLIC RELATIONS

Responsibilities

POSITION SUMMARY:

The System Director of Marketing and Public Relations leads the South Texas Health System (STHS) marketing team comprised of two (2) Marketing Managers, a Digital Media Specialist, and the System Manager of Strategic Relations, in all efforts including strategy, planning, implementation, communications, public relations and community engagement activities, working in close collaboration with Corporate and with local leadership.

Leveraging the UHS internal Agency team, the System Director will establish and execute a clearly defined marketing and communications strategy in a manner that supports consistent business growth and attainment of volume targets while enhancing the System’s local brand equity and awareness; the Marketing Managers will then be tasked to implement the strategies for their respective entities while coordinating with each other.  As such, while each facility/entity within STHS may have a unique program or message at times, the overarching need is to create both a synergy and a consistency across all entities within STHS so as to convey a consistent brand, message and image.  The messaging and strategies implemented must convey differentiation in the local market, uncovering and putting a spotlight on the highly memorable anecdotes (patient testimonials, key staff, amazing doctors, first-of-their-kind procedures, generous community outreach, etc.), leveraging local endorsement opportunities, leading the charge on the next horizon of announcements on development, service line enhancements, partnerships, etc.

The System Director will be responsible for ensuring all standard materials are updated on a consistent basis, including the websites, collateral, internal communications and the annual Community Profile.

This role will implement Corporate-wide initiatives locally, and will conversely contribute content in support of company-wide programs.  Executes PR/media relations locally through, and with, the System Manager of Strategic Relations and with input/guidance of the Corporate Public Relations department; the actual reporter outreach/orchestration may primarily be the role of the System Manager of Strategic Relations while the PR planning, release drafts, spokesperson outreach, etc. remain the purview of the System Director of Marketing and Public Relations with input/guidance from the Marketing Managers.  Plans and develops engaging social media content for the System and the respective hospitals; supports online reputation management efforts.

Maintains supervisory oversight of all STHS community outreach, sponsorships/donations, publications, signature hospital and System events, video production, and photography projects.  Remains available to assist the facility CEOs with internal communications, in coordination with HR, related to matters such as, but not limited to, Town Hall meetings, CEO messages, promoting to employees what is promoted externally, etc.

The System Director will develop, coordinate, direct and administer policies and procedures in accordance with federal, state and local standards, including compliance with HIPAA regulations to protect and maintain patient privacy.

The System Director of Marketing and Public Relations reports to the Regional Vice President, works with and on behalf of the facility CEOs, and functionally coordinates with the Corporate PR and Agency teams at UHS.

Qualifications

QUALIFICATIONS:

1. Must have a least 5 years’ experience in healthcare marketing or as a marketing profession in a complex field like healthcare.
2. Supervisor experience is required

EDUCATION / LICENSURE:

Bachelor in Marketing or related field required, Masters preferred