Director of Admissions

UNC Pembroke
Pembroke, NC Full Time
POSTED ON 12/30/2021 CLOSED ON 4/22/2022

What are the responsibilities and job description for the Director of Admissions position at UNC Pembroke?

Assist the Associate Vice Chancellor for Enrollment Management in advancing the profile of the University, expanding the pool of qualified applicants, and achieving the annual enrollment objectives. Lead the development of marketing materials and strategies utilizing current technologies, including social media. Understand and utilize appropriate marketing and promotional activities to market the strengths of the University.

Manage the admission process, including the recruitment plan and review of applicant information and dissemination of decisions. Serve as an enrollment liaison with the Office of Institutional Research to oversee the development, monitoring, and analysis of statistical reports to enhance recruitment strategies, yield management forecasting, and operational efficiency of human, physical and financial resources. Provide coordination between recruitment-oriented offices while assisting in the development and maintenance of a cohesive identity and high visibility with faculty regarding these services. Promote the use of technology in recruitment and office procedures.

Serve as the institutional Residency Officer and the primary campus point of contact for administration of the UNC system-wide suspension/expulsion database. Serve as the liaison to internal and external constituents regarding admissions and enrollment issues. Manage a budget which exceeds $1.25 million annually.

  • Coordinates, develops, and implements University recruitment strategy in collaboration with Enrollment Management leadership. Plans and leads student recruitment initiatives by providing overall leadership overseeing the daily operations of an aggressive admissions team. Provides vision to inspire, motivate, coach and mentor professional and support staff in setting and reaching enrollment goals; Implement, monitor and evaluate systems and ensure that established undergraduate admissions policies and procedures are followed and are working as planned.


  • Leads the development of marketing materials and strategies utilizing current technologies, including social media. Serves as an enrollment liaison with the Office of Institutional Research in order to oversee the development, monitoring and analysis of statistical reports to enhance recruitment strategies, yield management forecasting and operational efficiency of human, physical and financial resources.
  • Manages the admission process, including the recruitment plan and review of applicant information and dissemination of decisions; provides coordination between recruitment-oriented offices and helps to maintain a cohesive identity and high visibility for those services with faculty; promotes the use of technology in recruitment and office procedures. Consistently identify data trends or discrepancies to audit admissions processes and outcomes, ensure data quality, and ensure proper student experience and communication stemming from said data.


  • Serves as the institutional Residency Officer and the primary campus point of contact for administration of the UNC system wide suspension/expulsion database. Also serves as the liaison to internal and external constituents regarding admissions and enrollment issues and is integral in managing the budget which exceeds $1.25 million annually.


This position is designated as Mandatory Personnel. Mandatory Employees: Employees whose presence has been determined to be mandatory to University operations during certain types of adverse weather or emergency events.

Minimum Qualifications:

Position Number:

Posting Date:

11/29/2021

Closing Date:

American Recovery & Reinvestment Act Funded:

Associate Director of Admissions - 3561
University of North Carolina Pembroke -
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