Strategist

Union is seeking a Strategist who is interested in being a part of the agency’s growing Strategy discipline. This person must be able to develop an understanding of our clients’ businesses and key challenges, and work closely with the Strategy and project team to assist in developing insights, opportunities and creative strategies for multiple accounts.

The Strategist will be responsible for supporting the Strategy Team’s efforts in research, development of deliverables, and support the development of strategic recommendations that solve a client’s marketing needs. This person should know how to follow the team and agency's processes, collaborate cross-departmentally, and raise potential issues to senior members.

This individual will work with the Strategy Department Leadership to support an agenda of best practice sharing, innovation and strategic thinking in supporting the creation of a clearly defined strategic framework to be applied across multi-channel campaigns.

The Strategist will report to the Executive Strategy Director and support other senior Strategy Team members and follow their input and direction on Strategic Insights and Deliverables. This role will also own the relationship with mid to smaller sized clients.

Experience in research or another specialized skill set / interest area (social media, UX) or focus is a plus.

Requirements

Core Accountabilities

• Support insights and strategic thinking to meet objectives and timelines
• Support and execute research plans and scope deliverables for each engagement
• Collect research from qualitative and quantitative perspectives
• Analyze research and data from different angles (company, category, consumer, culture, performance data)
• Support the creation of strategic frameworks to guide messaging and tactics

Roles & Responsibilities

Integrated Strategy

• Support and utilize tools and standardized frameworks in support of a client’s marketing strategy and planning
• Support annual/quarterly client planning
• Participate and support development of strategic frameworks to document comms tasks and supporting elements (e.g. personas) to guide creative and tactical decisions
• Participate and support the creation of strategy and creative briefs as needed for internal and client teams

Research & Discovery

• Execute research efforts such as Market & Competitor Audits, Stakeholder Interviews, Customer Interviews, Customer Surveys
• Collect findings and create documentation from primary and secondary research

Client / Project Team Collaboration

• Work closely with Account and Project Managers to support & execute processes and workflows to achieve overall client goals
• Support the growth in strategic offerings and support for clients

Department

• Participate in ongoing training and development to elevate skills and understanding
• Participate in ongoing marketing, digital, brand and trend research

Qualifications

• 3-5 years agency experience in account planning or integrated strategy

• Experience working in digital media as well as research (quant and qual)
• Good organizational, interpersonal and project management skills
• Ability to balance a varied workload, inclusive of supporting the team in the client work as well as working on agency initiatives
• Passion for growth, motivated by new challenges and opportunities
• Ability to work collaboratively with cross-departmental teams

Benefits

• Vacation Paid Time Off
• Summer Fridays
• Health Insurance
• Profit Sharing Program
• Latest MacBook Pro
• Matching 401K
• Professional Development