What are the responsibilities and job description for the Web Content Coordinator II position at University of Pennsylvania Health System?
Penn Medicine’s Basser Center for BRCA is the first comprehensive center for the research, treatment, and prevention of BRCA-related cancers (such as breast, ovarian, pancreatic and prostate). The Center’s unique model provides funding for collaborative research, education and outreach programs across the world.
Working under moderate supervision and very collaboratively across disciplines, the Basser Center’s Web Content Coordinator II's key areas of responsibility include:
- Writing, editing and managing the creation of content for Basser Center’s digital presence, including content for its website, events, blogs, events, email campaigns and social media channels.
- Developing paid digital marketing and social media campaigns specific to the Basser Center to drive traffic to the website and landing pages.
- Driving engagement and increasing the Basser Center’s social media presence through both paid and organic tactics.
- Working closely with clinical teams, development team, marketing managers and technical partners of our organization.
- Paying strong attention to detail and working under tight deadlines, as content must reflect the current clinical breakthroughs, research discoveries and more.
- They will also collect data on a routine basis and share the data with the Center’s management team, development colleagues and donors. Additional duties for this role include updating website content through the CMS (Drupal) and working closely with the external agency to manage enhancements to our website.
Accountabilities:
- Create, develop, and manage content for service line web presence (requires working with content management system)
- Write, edit and review blogs, email campaigns, and digital ad copy
- Optimize web pages for search engines and according to web best practices and user experience standards
- Develop digital marketing social media campaigns to drive traffic to the website, increase brand reputation, and create and foster relationships with consumers
- Provide project management support, involving strategic thinking and collaborative partnerships with marketing managers and clients
- Monitor and report on web analytics, social media trends and emerging communication platforms
- Ensure digital content reflects branding standards and accomplishes business goals
- Assist in developing web strategies by understanding the client's business objectives and evaluating client needs
- Provide expert advice to clients to ensure understanding and appreciation of best practices for campaign analysis
- Performs duties in accordance with Penn Medicine and entity values, policies, and procedures
- Other duties as assigned to support the unit, department, entity, and health system organization
Required Education and Experience:
- Bachelor’s Degree required; preferably in Communications (multimedia), English, Journalism, Marketing or other related discipline.
- 3 years of experience managing content development and production for high traffic websites; creating online marketing and social media campaigns; developing strategies to drive website traffic required.
- Experience and knowledge of health care organizations, universities and academic centers preferred.
- Experience working with content management systems preferred.
Required Skills and Abilities:
- Familiarity with marketing analytics
- Demonstrated interpersonal/verbal communication skills
- Ability to drive multiple projects with overlapping timeframes
- Experience writing and editing for the web including websites, blogs, Facebook, Twitter and other social media outlets
- Excellent writing and editing skills, including working knowledge of writing for SEO
- Proficiency in online strategy, including social media, mobile media, digital campaigns, and content distribution
- Working knowledge and understanding of information architecture, interactive design principles and web usability
- Basic Adobe Photoshop skills
Additional Information:
As part of our COVID-19 response, this position may currently be offering partial or full remote work. However, in the near future this position will require full or partial on-site work.
We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region. Penn Medicine employees are actively engaged and committed to our mission. Together we will continue to make medical advances that help people live longer, healthier lives.
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We are an Equal Opportunity and Affirmative Action employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.