What are the responsibilities and job description for the Brand Manager position at unybrands?
About the role:
The Category Manager will be responsible for the growth and health of a portfolio of brands we own, which operate across Amazon and additional DTC platforms. They incumbent will lead the pricing and product strategy, inventory assessments & forecasting, marketing, and customer service, as well as work alongside other functional experts to ensure the brands grow profitably.
Responsibilities include - but not limited to:
• Drive transition plans post acquisition to ensure a smooth handoff across the unybrands Investment & Integration team and Seller
• Develop and execute a holistic growth strategy to ensure revenue metrics are met (targeting 50% annual revenue growth)
• Work with e-commerce and marketing teams and agencies to optimize advertising spend for sustainable, profitable growth
• Produce daily, weekly and monthly reports to showcase financial health and highlight / mitigate brand risks
• Own and manage the day-to-day business across your brand • Manage virtual assistants and other employees focused on brand operations (e.g., inventory management, customer service, etc.)
• Work with Supply Chain management to manage inventory levels and prevent stock outs
• Build a go-to-market strategy to help with brand expansion, including new products, geographies and sales channels
A successful team member will have:
• 2 years in product and brand management
• 3 years in the digital commerce ecosystem
• Ability to work through data points, analyze and draw conclusions to inform executive decisions
• Demonstrated the skills to handle aggressive deadlines, prioritize workflow and be able to thrive in a fast-paced environment
• Bachelor's degree in Business, Marketing, Finance or a related field
• Proficiency in Mandarin is a big plus
