Email Marketing Manager

POSTED ON 11/22/2022 CLOSED ON 12/29/2022
unybrands Hired Organization Address New York, NY Full Time
View Similar Jobs

Job Posting for Email Marketing Manager at unybrands

About the role:  

The Email Marketing Manager, DTC leads and develops comprehensive email marketing plans and campaigns and report to the Director of DTC, Brand Marketing. This individual is a creative storyteller to drive habit creation, stronger engagement and ultimately help maximize lifetime value. You’ll focus on customer behavior, and strategize/develop user retention campaigns that enhance engagement. You’ll work across 5 different digital native brands. This is a hybrid role. 

Responsibilities include – but are not limited to:  

  • Execute all email campaigns, including building emails from Klaviyo templates, asset creation and coordination, running data segmentation reports, scheduling, and reporting on results 
  • Identify standard customer journeys and develop triggered campaigns including onboarding, post-purchase, non-purchaser lead nurturing, and win back 
  • You will execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle 
  • You will analyze campaign results, make recommendations & implement changes based on key findings 
  • Executes lead nurturing, upsell & cross-sell, win-back, loyalty, retention & transactional email campaigns 
  • Create and manage promotional email marketing calendar to align with business objectives 
  • Develop and manage customer segments and communication strategies 
  • Create and execute A/B tests, report on results and identify areas of improvement 

A successful team member will have:  

  • 4 years of hands-on experience in D2C digital marketing focused on multi-channel CRM management, customer retention, and/or lifecycle marketing 
  • Strong understanding of Klaviyo 
  • Deep experience leading and facilitating matrixed teams as direct manager or project manager 
  • Excellent quantitative skills are a must 
  • Experience venting and managing agencies partners. 
  • Experience managing a brand with a track record of driving share and penetration growth 

Preferred Additional Skills:  

  • Strong understanding of Shopify 
  • Experience working for a startup 
  • Passionate and self-starter who can drive results given ambiguity and minimal direction and work under limited supervision oversight 
  • Thrive in a fast-paced environment and will stop at nothing to ensure a project get complete 
  • Uses pragmatic thinking to problem solve and to ask appropriate questions; logically identify the order of processes, spot missing elements, and create workflows; works well in the “grey” 

 Apply for this job

 Receive alerts for other Email Marketing Manager job openings

Report this Job

Salary.com Estimation for Email Marketing Manager in New York, NY
$131,982 to $180,921

Sign up to receive alerts about other jobs that are on the Email Marketing Manager career path.

Click the checkbox next to the jobs that you are interested in.

Income Estimation: 
$112,325 - $153,976
Income Estimation: 
$164,979 - $223,488

Sign up to receive alerts about other jobs with skills like those required for the Email Marketing Manager.

Click the checkbox next to the jobs that you are interested in.

This job has expired.

Job openings at unybrands

unybrands
Hired Organization Address Miami, FL Full Time
You will work across the brands owned by unybrands globally but focus on overall brand voice and style and consistency a...
unybrands
Hired Organization Address Rochester, NY Full Time
You will work across the brands owned by unybrands globally but focus on overall brand voice and style and consistency a...
unybrands
Hired Organization Address Miami, FL Full Time
A Social Media Marketing Manager is responsible for leading and driving the overall strategy on organic social, and infl...
unybrands
Hired Organization Address New York, NY Full Time
A Social Media Marketing Manager is responsible for leading and driving the overall strategy on organic social, and infl...

Not the job you're looking for? Here are some other Email Marketing Manager jobs in the New York, NY area that may be a better fit.

Senior Manager, Email Marketing

Sesame Workshop, New York, NY

Email Marketing Manager (Fully Remote)

Randstad, White Plains, NY