Integrated Marketing Campaigns Manager

Upstart
Remote in San Mateo, CA Full Time
POSTED ON 4/21/2022 CLOSED ON 10/21/2022

Job Posting for Integrated Marketing Campaigns Manager at Upstart

About Upstart

Upstart is a leading AI lending platform partnering with banks and credit unions to expand access to affordable credit. As we transitioned to being a public company, we're now poised to leverage our domain expertise and revolutionize every aspect of lending and credit risk evaluation. We've recently expanded our offerings to include automobile refinancing and we plan to take on more verticals as the business grows.

By leveraging Upstart's AI platform, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates, while simultaneously delivering the exceptional digital-first lending experience their customers demand. Upstart's patent-pending platform is the first to receive a no-action letter from the Consumer Financial Protection Bureau related to fair lending. Upstart not only supports a large remote workforce, but also has offices in San Mateo, CA; Columbus, OH; and Austin, TX.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we'd love to hear from you!


The Team

Upstart's Auto Retail team is building the future for car buying. We're a fun-loving, hard working group of trail blazers who believe anything is possible with the right team. Offering a fully end-to-end digital retailing platform, including our leading AI lending technology, we are now better positioned than ever to deliver our mission of creating the world's best car buying experience with cutting-edge auto-retail software, while enabling effortless credit based on true risk.

More than $1 trillion of cars are sold each year in the U.S., yet it consistently ranks as one of the worst consumer experiences in America. This is the perfect chance to get in early, help fix that, and make a big impact in one of the world's largest industries. If that sounds exciting to you, we'd love to chat!

The Integrated Marketing Campaign Manager at Upstart Auto Retail, will partner with sales, digital marketing, and product marketing to understand our audience segments, craft messaging, and develop programs and initiatives to connect with these audiences throughout the customer journey.

As the Integrated Marketing Campaign Manager at Upstart Auto Retail, you will develop, execute, and optimize nurturing campaigns and programs across multiple channels. A main priority of the Integrated campaigns Marketing Manager is to design and implement a connected customer journey for prospects and existing customers.

Position Location - This role is available in the following locations: Remote, USA #LI-REMOTE

Time Zone Requirements - This team operates on the East/West Coast time zones.

Travel Requirements - This team has regular on-site collaboration sessions. These occur a maximum of 3 consecutive days per Month at the San Mateo, CA office. If you need to travel to make these meetups, Upstart will cover all travel related expenses.


How you'll make an impact:

  • Lead the development and execution of account-based marketing campaigns to support sales outreach across target buyers and accounts
  • Ensure alignment of marketing efforts across all external-facing communication channels, ensuring a clear consistent message to our audience across all touchpoints
  • Partner with digital marketing to drive top of funnel acquisition for target audiences
  • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

What we're looking for:

  • Minimum requirements:
    • 3 years of relevant experience in B2B marketing with an emphasis on demand generation or sales
    • Strong analytical skills, and proven track record in making data-driven decisions
    • Excellent communication skills, including reading, writing, and speaking to a wide range of audiences
    • Familiarity with Salesforce or similar CRM platforms
    • Familiarity with Hubspot or similar marketing automation tools
  • Preferred qualifications:
    • Experience in leading and managing highly complex marketing projects
    • Ability to collaborate and build partnerships across marketing, sales, and product teams
    • Experience using both online and offline tactics to engage target accounts

What you'll love:

  • Competitive Compensation (base bonus & equity)
  • Comprehensive medical, dental, and vision coverage
  • Personal Development and Technology & Ergonomic Budgets
  • Life insurance and disability benefits
  • Clubs and Activities (Game Nights, Fitstarters, Superwomen, Book Club, Investing Club, Money Discussions, Photography Club and Basketball teams)
  • Generous vacation policy
  • 401(k) and Employee Stock Purchase Plan (ESPP)
  • Catered lunches snacks & drinks

#LI-REMOTE

The minimum base pay for this position in Colorado is $111k bonus equity benefits. Base pay may vary depending on job-related knowledge, skills, and experience. This information is provided in accordance with the Colorado Equal Pay Act. It is specific to Colorado and may not be applicable to other locations.


Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.

https://www.upstart.com/candidate_privacy_policy

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Job openings at Upstart

Upstart
Hired Organization Address Remote, OR Full Time
About Upstart Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to af...
Upstart
Hired Organization Address San Mateo, CA Full Time
About Upstart Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to af...
Upstart
Hired Organization Address San Mateo, CA Full Time
About Upstart Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to af...

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