Growth Manager

About UrbanCompany:

UrbanCompany is a full-stack home-services marketplace backed by marquee investors including Tiger Global, Dragoneer and Accel. Home Services offer a global addressable market in excess of $1 Trillion - the space in which we operate is amongst the last remaining consumer categories yet to be disrupted by a category defining internet company.

With our full-stack approach, encompassing deep technology led solutions and a robust operations backend to standardize service experience we've quickly come to be the pre-eminent platform to book reliable, high quality services across multiple categories in each of the 5 countries we are present in (India, Australia, Singapore, UAE, KSA). We are currently valued at $2.8B and running at an annualized GMV run-rate of ~ USD 300M.

Next stop in our ambitious journey - the USA!

Role Description:

About the Growth function

The Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are:

• More Users

• More Usage

• More Value

In this role, you will be the go to person to unlock demand growth for Urban Company. The key mandate would be to 1) drive new user acquisitions and 2) extract more usage from existing users. Think of yourself as a growth hacker leveraging strong consumer Intelligence and utilizing levers like offering & pricing strategy, zero-$ hacks, strategic partnerships and whole host of digital marketing campaigns [Search engine marketing, facebook & instagram performance advertising, classified and listings, UAC, etc]

Responsibilities will include (but not limited to)

Solving Design Problems:

• Product/Offering - Building the right service offering closely with the business team. Eg: Should we launch upholstery cleaning as part of the same service suite as Home Cleaning or as a separate suite? Should we launch video consulting for in-home repairs? Do we need an extended warranty with repairs? Which is the next innovation we can pilot in hair care & hair styling?
• Price - Working with the business team to define the optimum pricing constructs to maximize revenues. Eg: What is the marginal cost of cleaning the second bathroom and what should be the right price we should charge the consumer, what is our price against our competitors etc
• Packaging - Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Eg: In Nails, how do we communicate luxury through the right images and nomenclature?

Solving Deployment Problems

• Proposition: “Why” would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg: UC’s new low-pain roll on waxing, Get 2X faster cooling with UC’s AC servicing, 10X better stain removal through UC Cleaning.
• Place: How should we think about scaling geographies? How do we ensure the demand-supply matches across markets? Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply
• Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships.

Apart from these, the Growth Manager owns:

• The Marketing Calendar for the year

• The Consumer’s lifecycle Management

• Any other consumer programs

Candidate Requirements:

• A total of 4-5 years of relevant experience

• Experience across Facebook or Google Marketing is good, not mandated

• Strong problem solving & data analytics skill set

• Strong consumer understanding : Ability to extricate insights from consumer speak

• Ability to work under pressure, tight timelines & handle uncertainty

• Ability to manage and prioritize multiple projects and tasks simultaneously.

For more details on the opportunity, check out the detailed doc below

(https://docs.google.com/document/d/1uqv-0KyQkJmZBi_RrkENVRfFKOsgt5OTTPv0ikJpMrI/edit)

Job Type: Full-time

Salary: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Do you have any experience in digital marketing [creating and running ad campaigns across Google, Facebook, other digital marketing platforms]

Education:

• Bachelor's (Required)

Experience:

• work: 3 years (Preferred)

Work Location: One location