Marketing Assistant

Mid-Cape Home Centers traces its roots back to 1895, and today supplies professional builders, remodelers and homeowners in Massachusetts’ South Shore, Cape Cod and the Islands with lumber and specialty building materials from its six locations in the southern coastal region of Massachusetts.

A Brief Overview

The Marketing Assistant will support location management and the US LBM Marketing team in organizing and executing various marketing events and promotions to support the company's products, services, and local relationships. This role will be integral in fostering customer relations and enhancing our brand image through special events, social media engagement, promotional campaigns, logistics management, and division-specific program management.

Pay Rate: $25.00-$29.00/hr.

What You Will Do

• Collaborate with location managers for event planning and coordination of marketing events, helping to develop timelines and budget plans, ensuring alignment with marketing objectives.
• Support the execution of events by assisting with on-site setup, registration, and coordination of event activities. Serve as a point of contact for event attendees, vendors and partners, providing assistance and information as needed.
• Assist in preparing post-event reports summarizing key metrics, outcomes, and lessons learned.
• Manage division-specific programs, which may include distribution of season tickets, perk account management and analysis, etc.
• Coordinate ordering and shipping of promotional merchandise to various locations. Assists in gathering and analyzing market research data to understand target audiences, competitors, and industry trends, providing valuable insights for marketing strategies.
• Complete various marketing operation projects with the Marketing Manager
• Assists in the creation of marketing collateral, such as brochures, flyers, promotional materials, and social media content pre- and post- event, ensuring consistency with the brand's identity.
• Help manage social media accounts by creating and scheduling posts, responding to comments, and monitoring engagement metrics.
• Monitor and track event-related metrics, providing insights and recommendations for optimization.
• Support the execution of events by assisting with on-site setup, registration, and coordination of event activities. Serve as a point of contact for event attendees, vendors and partners, providing assistance and information as needed.
• Provide general administrative support to the marketing team, including scheduling meetings, preparing reports and managing correspondence.
  
  

Education Qualifications

• High School Diploma or GED required.
  
  

Experience Qualifications

• Previous experience in marketing, event coordination or administrative support role preferred.
  
  

Skills And Abilities

• Understanding of fundamental marketing concepts and knowledge of digital marketing channels and tactics.
• Familiarity with market research methodologies, including quantitative and qualitative research techniques, data analysis, and interpretation.
• Proficiency in using various software tools and platforms, including Microsoft Office Suite, social media management tools, email marketing software, and analytics platforms.
• Ability to adapt to changing priorities, market trends, and business needs while maintaining a positive attitude and delivering high-quality work.
• Strong written and verbal communication skills to convey ideas clearly and effectively in marketing materials, presentations, and interactions with team members.
• Ability to collaborate effectively with cross-functional teams, including marketing, sales, product development, and external partners.
  
  

Competencies

• Organizational Savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics
• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Prioritizing - Planning and prioritizing work to meet commitments aligned with organizational goals.
• Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals
  
  

Travel Requirements

• Occasional travel to local sites for content capture for social media reels. Depending on the event, non-standard business hours may be required on event days.
  
  

Mid-Cape, a Division of US LBM Holdings, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, military status, order of protection status, or any other legally recognized protected basis under federal, state, or local law.