Growth Marketing Manager

🧩 Why Join Us

User Interviews is a fully remote team (even in the before times). We are proactive about staying connected to each other despite not sharing the same physical space. Remote culture is real and we care about it—a lot. 

We’re a team of doers. You’ll be fully supported by your manager and team, but there won’t be anyone peering over your shoulder. You’ll be expected and trusted to take ownership of your work, and to communicate clearly and transparently with your distributed teammates. 

On a related note, we’re very pro-feedback. From our users, of course. But also from each other. From individual contributors right up to the CEO, this is a team that is genuinely committed to continuous improvement. 

🤠 About User Interviews

At User Interviews, we believe that the best companies in the world consistently deliver products and experiences that their customers love. We also believe that the only way to consistently build those products and experiences is to talk to your customers. Watch what they do. Understand why they do what they do. Figure out why they do things that seem irrational. And once you’ve done that once, do it again. Start having constant conversations. In short, make customers your #1 priority through user research.  

That’s why we exist. We help teams set up those conversations, that research, allowing them to discover and embrace user insights. We specialize in participant recruitment and management because you cannot do good research without good participants, no matter how good your other tools may be. We work with hundreds of companies every month, including user-centric organizations like Atlassian, Amazon, and Spotify.

🌟 Marketing at User Interviews

• Watch this brief video to learn more about the Marketing team!

• Our Values in Practice

🚀 About The Role

As the Growth Marketing Manager, you will jump in and contribute across all aspects of the Growth Marketing team, which is responsible for driving new signups and qualified leads at the top of the funnel and engagement with existing prospects and customers throughout their journey. This role involves improving our existing acquisition channels, testing new ones, and driving engagement across various prospect and customer segments to ensure they convert – self-serve or sales-assisted – into revenue.

💡 What you’ll do

• Manage end-to-end execution of paid campaigns, including audience targeting and segmentation, from copywriting to reporting
• Manage end-to-end execution of experiments, across existing and new channels (affiliates & partners), from ideation to reporting 
• Create and A/B test new messaging and personalization methods on the marketing site to improve conversion rates for new leads, new signups, and new meetings booked for our sales team
• Contribute to marketing operations responsibilities & internal attribution efforts and refine audience targeting to improve ROI
• Support ABM efforts for increasing our engagement with target organizations
• Assist in the development and execution of reactivation campaigns
• Contribute to planning for growth marketing-related initiatives, roadmaps, and calendars
• Partner closely with the sales and analytics teams to coordinate campaigns and ensure smooth day-to-day operations between our systems
• Work closely with stakeholders across Marketing to drive impact to team goals

⚡️ Skills & Qualifications

• 2 years of experience executing across 2 growth marketing channels: affiliates, email, paid search & social, SEO, web & CRO, etc. 
• Experience working in B2B SaaS; working with leads, pipeline, recurring revenue, and coordinating with sales teams (PLG experience is a plus!)
• Strong data analysis and decision-making skills
• Obsession with detail and experimenting; triple-checking all of our tests work perfectly before deployment
• Impeccable grammar, writing skills, and understanding of direct-response copywriting
• Familiarity with marketing and sales tools (Facebook Ads, Google Ads, HubSpot, LinkedIn Ads Salesforce, Webflow, etc.)
• Familiarity with analytics tools (Google Analytics, Mixpanel, Mode, etc.) and working with large datasets 
• Proven track of driving results 
• Candidates must have a United States address and be authorized to work without any Visa sponsorship.

🤑 Benefits

• Competitive base salary of $90,000
• Annual performance-based bonus compensation
• Equity options 
• 100% premium covered medical & dental employee coverage
• Annual membership to One Medical Group & Talkspace
• 4 weeks of PTO to start accrue an additional day each year
• Unlimited wellness days. Sick? Doctors appointment? Mental health day? We’ve got you covered.
• Flexible, paid parental leave
• 401k with $200/month employer contribution
• $250 office setup stipend (in addition to computer provided)
• $500 annual learning & development stipend
• $50/month work from home stipend
• Awards for 360-degree recognition, work anniversaries, & birthdays
• 1-2 team retreats per year (virtual and in-person options)

💚 We embrace what makes you, you!

 We are committed to accessibility, equity, diversity, and inclusion. We build products for and welcome participants, researchers, and employees from a diverse set of backgrounds. These backgrounds include—but are not limited to—varied socioeconomic status, gender identity or expression, sexual orientation, religion, race, ethnicity, age, neurodivergence, disability, and citizenship.

As we grow, we are aware that this work is continuous. We will not settle for how things are, but rather strive for how they could be.