Product Marketing Manager

UST Global
New York, NY Full Time
POSTED ON 6/3/2022 CLOSED ON 11/16/2022

Job Posting for Product Marketing Manager at UST Global

Who we are:

CyberProof is a cyber security service and platform company whose mission is to help our customers react faster and smarter – and stay ahead of security threats, by creating secure digital ecosystems. CyberProof automates processes to detect and prioritize threats early and respond rapidly and decisively.

CyberProof services intelligently manages your incident detection and response. Our advanced cyber defense platform enables operational efficiency with complete transparency to dramatically reduce the cost and time needed to respond to security threats and minimize business impact.

We collaborate with our global clients, academia, and the tech ecosystem to continuously advance the art of cyber defense.

CyberProof is part of the UST Global family. Some of the world’s largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services. For more information, see www.cyberproof.com.

You Are:

A passionate and experienced product marketing expert that wants to make a significant contribution to CyberProof’s marketing efforts to execute on its differentiated story and disruptive managed security services offering.

The Opportunity :

  • Create compelling content (presentations, webinars, papers, etc.) to reach security stakeholders
  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around customer buying needs
  • Develop and implement GTM strategies and campaigns in collaboration with regional sales and marketing stakeholders
  • Develop a deep understanding of the buying audience by conducting research about target personas, buyer needs, and the purchasing decision process for the organization’s services
  • Own and develop thought leadership messaging and point of view
  • Provide training and sales enablement for inside sales and sales teams worldwide
  • Develop narratives and use cases that address key client pain points
  • Define the customer journey; build programs to increase awareness and adoption

What you need :

  • Bachelor’s Degree or relevant work experience
  • At least 5 years of proven success in marketing and/or product management roles
  • Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
  • Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities
  • Ability to create value propositions and messaging strategies
  • Ability to develop strategies for creating pipelines for new offerings, and create account-based marketing programs to grow existing relationships
  • Technical orientation, preferably with knowledge of cyber security products and/or services
  • Excellent written, verbal, and visual communication skills
  • Ability to communicate effectively to both technical and business level audiences in a compelling and differentiating manner
  • Hands-on experience in cyber security role (SaaS and managed security services a strong plus)

What we believe :

We’re proud to embrace the same values that have shaped UST since the beginning. Since day one, we’ve been building enduring relationships and a culture of integrity. And today, it's those same values that are inspiring us to encourage innovation from everyone to champion diversity and inclusion and to place people at the center of everything we do.

Humility:

We will listen, learn, be empathetic and help selflessly in our interactions with everyone.

Humanity:

Through business, we will better the lives of those less fortunate than ourselves.

Integrity:

We honor our commitments and act with responsibility in all our relationships.

Equal Employment Opportunity Statement

UST is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

UST reserves the right to periodically redefine your roles and responsibilities based on the requirements of the organization and/or your performance

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