What are the responsibilities and job description for the Director of Brand position at Uther?
Uther is looking for a Director of Brand to help us grow our reputation in the golf market and appeal to a larger audience.
Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry. Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels and be our creative director for all content.
Responsibilities
Content strategy and potentially taking content i.e videos and pictures
Gather feedback from sales and analyze consumer behavior to define our company’s positioning
Craft our differentiation strategy
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they’ll be working on (for example social/email campaigns and advertising banners)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
Requirements and skills
Work experience as a Brand Strategist or similar role in Marketing
Portfolio of brand-building projects is a plus
Excellent understanding of the full marketing mix
Experience developing marketing strategies based on market segmentation
Data-driven thinking
Creativity
Photography Experience
Florida 10 hours a week $35 - $45/hr
Job Type: Part-time
Salary: $35.00 - $45.00 per hour
Experience:
- Brand Strategists: 1 year (Preferred)
- Graphic design: 1 year (Preferred)
Work Location: Multiple Locations