What are the responsibilities and job description for the Business Analyst position at Valassis?
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, Save.com, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
The Business Analyst role is exciting for those willing to play an integral part working within a team to solve strategic, operational challenges on behalf of clients relating to digital advertising campaigns. The Business Analyst will drive the performance of digital advertising campaigns by working cross functionally to bridge marketing data and Valassis Digital proprietary expertise with quantitative, fact based analytical approaches. The role guides clients in defining and refining strategies relating to digital marketing (display advertising, digital video and mobile), marketing optimization and strategy, and marketing spend effectiveness and marketing ROI, and customer insights.
Key Duties/Responsibilities
- Analyze existing campaign performance including optimizations to deliver optimal benefit for client specified KPI’s
- Work with Media Solutions, Account Managers, and Campaign Managers on defining and refining plans/strategies relating to campaigns in both pre-sale and post-sale stages
- Identify areas to further campaign and/or system improvements and partner with Engineering, Data Science and Product teams to develop solutions
- Monitor existing campaign impact on the Valassis Digital operating guidelines for margin and profitability
- Thorough understanding of markets and sales opportunities for the company’s products
Knowledge/Skills/Abilities
- 2 years demonstrated success in any of the following: digital ad ops, digital analytics, digital account management, digital ad buying or demand service platforms required
- Ability to analyze large amounts of data and develop solutions through identifying actionable trends.
- Ability to clearly communicate complex ideas and work collaboratively in a team setting
- Desire to identify gaps in workflow or efficiency gains and help or lead the development of tools/processes to improve workflow.
- Broad understanding of current digital marketing trends, their impact on business strategies, and their implications in creating and sustaining a competitive advantage
- Experience using JIRA, Confluence, Salesforce, Grafana, Tableau, Python or SQL a plus
Additional Experience
- Strong time management and organizational skills
- Conceptual thinking with strong analytical skills
- Creative yet pragmatic problem solver
- Strong personal drive and motivation
- Ability to work in a fast-paced, open environment
- Effective at juggling multiple, competing priorities
- Previous experience working in a technical support or customer facing roles
Additional Information
WHAT'S IN IT FOR YOU?
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients and our community. Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. In addition, Vericast will provide reasonable accommodations for qualified individuals with disabilities by contacting us at: recruiting@valassis.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
#LI-NH1