Field Marketer

Valley Regional Home Health Inc
Fresno, CA Full Time
POSTED ON 12/17/2022 CLOSED ON 3/10/2023

Job Posting for Field Marketer at Valley Regional Home Health Inc

Essential Job Functions/Responsibilities

1. Assures and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.

2. Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.

3. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.

4. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

5. Employs marketing and promotional initiatives to achieve budgetary volume projections.

6. Establishes and maintains positive working relationships with current and potential referral and payer sources.

7. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.

8. Builds and monitors community, customer, payer and patient perceptions of Valley Regional Home Health Inc as a high quality provider of services.

9. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

10. Maintains comprehensive working knowledge of Valley Regional Home Health Inc markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

11. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

12. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Valley Regional Home Health Inc.

13. Monitors and reports cost-effectiveness of marketing efforts.

14. On occasion, one may be required to bend, stoop, reach and move patient weight up to 250 pounds lift and/or carry up to 30 pounds

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field; Masters degree preferred.

2. At least three years experience in health care marketing management, preferably in home care operations. At least one year experience in sales is preferred.

3. Demonstrated ability to supervise and direct professional and administrative personnel.

4. Ability to market aggressively and deal tactfully with customers and the community.

5. Knowledge of corporate business management.

6. Demonstrates excellent communications, negotiation, and public relations skills.

7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Job Type: Full-time

Pay: $75,000.00 - $80,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Night shift
  • Overtime

Experience:

  • Marketing: 1 year (Required)

Work Location: On the road

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