Paid Media Analyst

In a Nutshell

Valve Meter is in search of a Paid Media Analyst/Strategist. The Paid Media Analyst is responsible for the success and growth of Valve Meter’s clients’ paid digital marketing efforts. This entails ownership of each client’s paid media workflow. This includes but is not limited to building, launching, optimizing, and reporting on any paid effort that is managed by the V M team.

About Us

We've named our practice Valve Meter because the variables we can manage with you are the flow and cost of new business. The "valve" part of our approach manages the right rate of new business for your operation, and we set our pricing with you not based on the activities we pursue but on the "metered" results we generate.

Mission

We exist to change the way businesses approach marketing by delivering abundance and accountability with a customer cost per acquisition strategy.

Core Values

• Think: Focus. Find a way forward.

• Love: Act in the long-term best interest of another.

• Serve: Meet expectations. Go the extra mile.

• Transform: Create dramatic change. Be irreplaceable.

• Be Just: Be fair and transparent. Do no harm.

Vision

We inspire businesses to look at marketing as a revenue center rather than a cost center.

What Valve Meter Offers

• Competitive Pay

• Profit Bonus

• Excellent Benefits Package Including:

  • Medical, Dental, and Vision

  • 401(k) Match

  • Company-Paid Life Insurance Policy

• YMCA Membership Assistance

• Three Weeks of Paid Time Off

• Ten Paid Holidays

• Two Paid Service Days

• Casual Dress Code

• Pet-Friendly Office

• Alcohol Permitted Onsite

• Environment for Fast Career Growth

• Remote Work Option:

  • Indianapolis locals are welcome to come to the office (or work from home)

What the Role Is

• Each V M employee must represent our core values in each interaction

• This role reports to the Paid Media Manager

• Responsibilities:

  • Lead Strategizing, Building, and Implementing New Paid Media campaigns across a number of paid media channels including Google Ads, Bing Ads, Facebook Ads, Linkedin Ads, and many more.

  • Monitor and optimize existing campaigns within each ad platform.

  • Responsible for meeting performance goals set for each client to ensure success of paid media campaigns

  • Assist testing initiatives through regular team meetings used to identify new test opportunities and communicate current test results.

  • Working cross-departmentally to align campaign strategies and goals across the organization.

  • Conduct in-depth keyword and website research, ad grouping, and audience targeting.

  • Generate performance reporting on a monthly or quarterly basis.

  • Utilize media buying tools to effectively develop, manage and deliver digital advertising campaigns

  • Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

Examples of Activities:

• Create, manage and optimize comprehensive digital paid media campaigns for clients across a variety of industries, designed to drive leads, customers, and revenue.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Work on paid search, paid social, native advertising, and display campaigns.

• Conduct keyword research and create and refine lists of targeted search terms.

• Make sure accounts are pacing properly based on the predetermined spend and targeted goals.

• Analyze the performance of campaigns and adjust strategies accordingly.

• Assist in managing budget reporting and allocation.

• Initiate campaign, creative, and landing page experience improvement projects to present to clients, and manage resulting projects and initiatives.

• Run A/B campaigns to determine the best strategy.

• Combine data from several sources for internal insights and client reporting.

• Skills:

  • Must have strong analytical and problem-solving skills.

  • Must have strong attention to detail.

  • Ability to work independently as well as part of a team.

  • Current Google Ads and Display certification.

  • Bing Ads Certified and Google Analytics Certified preferred.

  • Great work ethic and can-do attitude.

What the Role Is Not

• A manager of people – however, success in this role can lead to advanced positions within the department and company

Experience Required:

• Experience delivering results through paid digital marketing campaigns and tactics.

• Bachelor’s degree or equivalent work experience

• 3 years of Previous experience in running paid digital campaigns across Google Ads, Bing Ads, Meta, and others.

• Must be proficient or an expert in Microsoft or Google Business suite

• Google Ads and Analytics certified

• Must have experience utilizing reporting tools like Google Analytics.

• Experience in analyzing, interpreting, and reporting on performance data into actionable insights.

• Project management to set priorities, timelines and fully execute projects from strategy into action.

• Strong written and verbal communication skills, with the ability to distill and present complex information and analytics in a clear and concise manner.

Preferred:

• Experience working at a marketing agency

• Experience Conversion rate optimization across ad creative and landing pages

• Experience in A/B testing

• Familiarity with HTML, CSS, and JavaScript and how they relate to paid media and other digital marketing channels.

• Experience in ad copy creation