Director, Digital Pinnacle

As part of the Vans Global Digital team, the Digital Director for Pinnacle is responsible for delivering & launching the digital commerce experience for our Vans Pinnacle consumer segment - across key markets, globally. Pinnacle represents our most elevated, ‘best-level’ product line through our marketing, and experiences, serving an aspirational & influential consumer group. This is a high priority and high profile initiative, which will be equally challenging and rewarding, serving as a significant career milestone for the right candidate. The Pinnacle Digital Director will report into the Senior Director, Digital & Brand Capabilities and be supported by the Digital Manager for Pinnacle. This role will work closely with the Vans Pinnacle team, and interface across a wide spectrum of stakeholders. Join the Vans Family Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self. At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together. At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do. As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process. How You Will Make a Difference What you will do: Working off of an initial brief & high-level game strategy, you will sharpen & further flesh out the approach to bring the Pinnacle digital commerce experience to market Working closely with the Vans Pinnacle team, and also a large cross-functional project team, execute the game plan to deliver & launch the digital vertical sales experience as part of a holistic go-to-market plan for the Pinnacle category Deliver the standard operating procedures for the Pinnacle digital commerce experience, and lead the change management activities to embed the experience into our regional sales & marketing organizations (this may include running certain operational processes for a period of time, until the regions are ready to ingest them) Post-launch, focus on optimization and continuous enhancement of the Pinnacle digital commerce experience; as well as ensure ongoing stability & continuity of the property Across all of the above, manage the respective budget, and lead one team member - the Pinnacle Digital Manager Influence and shape global digital priorities for Pinnacle to deliver premium omni-channel consumer experiences, including product ‘drop’ best practices What success looks like: Delivery of the Pinnacle digital commerce experience on-time, in-full and within budget Achieving the sales & consumer KPIs defined for the Pinnacle vertical sales experience Excellent stakeholder management, keeping in mind that this is a high profile initiative, which will come up against many factors that challenge scope, timelines, & budget Smooth change management and limited business disruption as the Pinnacle digital commerce experience is embedded into regional teams for daily operations Free To Be, Inclusion & Diversity As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. Skills for Success Years of Related Professional Experience: 9 years Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements. What we expect you already know: First & foremost, practical experience delivering digital experiences - ideally with a selling component - globally, at scale A deep understanding of end-to-end organizational systems, processes, operations, and financials An intimate familiarty with best-in-class digital experiences, which serve a highly demanding consumer with elevated taste The ability to work with a high degree of autonomy and a self-driven approach to delivering excellent work amongst ambiguity A track record of delierying your best work in high pressure situations; being comfortable working on high profile initaitives The interpersonal & communication skils to navigate across a wide spectrum of organizational stakeholders, influence cross-functional project teams, and manage stakeholder expectations A real passion for people, creating energy & excitement, and bringing teammates along for the journey; sharing in success & winning as a team What we will teach you: About Vans & VF About the Vans Pinnacle consumer segment About the Vans & VF digital ecosystem VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere. What’s in it For You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more. Our Parent Company, VF Corporation VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com We just have one question. Are you in? Pay Range: $140,832.00 USD - $211,248.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Long-Term Incentive: This is position is eligible to be nominated annually to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. R-20230330-0045 Vans is about a state of mind. Thinking differently. Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds 50 years of youth culture connectivity, Vans continues to advance its roots in action sports while recognizing the global 'Off the Wall' connection between the brand and art, music and street culture enthusiasts. Today, the Vans brand evolution continues- from its foundation as an original skateboarding company since '66, to a leading action sports brand, to defining its anthem of living 'Off the Wall' as youth culture. From its birthplace on the West Coast, Vans has grown beyond a shoe. It's a global movement- reaching from Barcelona to Beijing, Sao Paulo to Sydney, Orange County to New York. Vans goes to market through its network of deeply rooted wholesale partners and its direct-to-consumer platform with more than 450 owned retail stores worldwide. Given this amazing platform to connect with consumers, we're constantly looking for better and more creative ways to amplify the brand's in-store presence. And equally strong is the Vans' extraordinary e-commerce and social media presence, inclusive of its digital video platform, OffTheWall.tv. Through its various online channels, Vans has access to over 14 million brand loyalists at any given time. At Vans, providing consumer-focused product is essential and among perhaps one of the staunchest critics there is - the world's youth - the continued relevance and authenticity of Vans' product, whether performance-based or fashion-forward, must be in the right balance at all times. From weatherizing the head-to-toe collections to enhancing the durability of the performance based footwear, Vans is elevating the level of quality and technology and enabling active consumers everywhere to enjoy Vans through all four seasons. We also believe it's important to deliver more than just great products. Vans supports the action sports lifestyle, youth culture and creative self-expression by promoting the sports, music, art and culture that matter most. The Vans team includes many top names in action sports including skateboarding legends Steve Caballero and Christian Hosoi, skate pros Geoff Rowley, Anthony Van Engelen, Gilbert Crockett and Tony Trujillo, BMX riders Dakota Roche and Scotty Cranmer, surfers Dane Reynolds, Nathan Fletcher, Joel Tudor and Leila Hurst and snowboarders Louri Podladtchikov, Andreas Wiig, and Hana Beaman. Vans owns and sponsors world-class events in skateboarding, surfing, snowboarding and BMX including the Vans Triple Crown of Surfing®, the Vans Pool Party, the Van Doren Invitational and surfing’s most prestigious contest the Vans US Open of Surfing. Vans supports original and creative music acts ranging from Band of Horses to Public Enemy to Turbonegro by bringing memorable shows to global audiences at the House of Vans roving music venue that echoes Vans’ Brooklyn-based cultural hub and to more than half a million fans each summer at the Vans Warped Tour, America’s longest-running music tour. Click here to see all VF job postings!

Salary : $140,832 - $211,248