What are the responsibilities and job description for the Director of Communications position at Varsity Spirit?
JOIN THE BEST TEAM ON THE FIELD IN SPORT, SPIRIT & ACHIEVEMENT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our three distinct brands – BSN Sports, Varsity Spirit and Herff Jones – and our network of 9,000 employees and independent representatives, we are proud to partner with schools, colleges and universities across the country to transform the student journey in SPORT, SPIRIT and ACHIEVEMENT.
THE DRIVING FORCE IN CHEER, DANCE AND BAND – VARSITY SPIRIT
Memphis-based Varsity Spirit, is the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A leader in uniform innovation, as well as educational camps, clinics and competitions, Varsity Spirit impacts more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees have been dedicated to celebrating school spirit through its brands since 1974. Our continued success relies on hiring extraordinary talent, with a passion for making a difference to help us support athletes on and off the mat.
Memphis-based Varsity Spirit, is the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team and performing arts. A leader in uniform innovation, as well as educational camps, clinics and competitions, Varsity Spirit impacts more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees have been dedicated to celebrating school spirit through its brands since 1974. Our continued success relies on hiring extraordinary talent, with a passion for making a difference to help us support athletes on and off the mat.
Your Opportunity:
Varsity Spirit is looking for a Director of Communications to join our team in Memphis, TN.
Make an Impact:
The Varsity Spirit Marketing & Communications team is looking for a Director of Communications to champion and execute Varsity Spirit’s communications strategy. The successful candidate will report to the SVP of Corporate Communications and will be responsible for partnering with business leaders regarding communications best practices, as well as establishing internal and external communications programs and initiatives in alignment with the company’s vision to empower young people to be both athletes and leaders, provide them with the apparel, training, and education to excel, and create unique opportunities to showcase their skills at events.
If you love being a part of a collaborative team and have a passion for bringing energy and purpose into your work every day, we’re excited to discuss this opportunity with you.
Day in the Life:
- Stay up-to-date on current business goals, key stakeholders, and audiences
- Partner with a diverse network of stakeholders in the development and delivery of communications strategies and creative tactics across a variety of communications channels that capture attention and inspire behavior change.
- Provide strategic input on messaging and positioning; influence stakeholders as needed to ensure communications are compelling, clear, and aligned
- Coordinate public relations activities
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Collaborate on the development and maintenance of a robust communications infrastructure (intranet, digital screens, video, etc.)
- Develop communications materials for internal and external audiences including executive communications, press releases, media pitches, newsletters, informative announcements, video scripts, speeches, web/digital content, digital screens, presentations, video and other communications as needed
- Support internal communications surveys, focus groups, and measurements
- Plan and execute employee engagement events
- Take the lead on issues management and crisis communications situations as needed
Experience and Qualifications:
- Bachelor's degree in communications, marketing, journalism, or related field
- Five to seven years of experience in communications, PR, or related field
- A confident communicator with superb storytelling skills and the ability to translate complex information and concepts into crisp, easy to understand narratives
- Proven track record of successfully creating communication strategies for a broad array of audiences
- Excellent verbal and written communications skills including editing and proofreading; layout and design experience helpful
- Creativity with a sharp eye for detail and technical savvy; experience with technologies and best practices across multiple platforms
- Ability to multitask and meet deadlines in a fast-paced environment; demonstrates grace under pressure
- A self-starter with ability to work both independently and in a team environment
- Change management experience desired
- Highly proficient in Microsoft Office 365 suite including SharePoint; experience in InDesign and Photoshop desired
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