Senior Account - Based Marketing Manager (Veeva Consumer Products)

Veeva [NYSE: VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the world’s largest pharmaceutical companies to emerging biotechs. Veeva’s software helps our customers bring medicines and therapies to patients faster.

We are the first public company to become a Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.

Veeva is a Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - it’s up to you.

The Role

The Veeva Consumer Products team is seeking a highly charged, passionate, and results-driven Senior Account Based Marketing Manager to build, evangelize, and deliver world-class Account Based Marketing (ABM) campaigns and tactics to drive business growth from our key accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain.

You will work closely with sales, strategy, and other marketing functions in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.

• Develop, execute, and optimize data-driven multi-channel ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts, and to ensure strong cross-functional alignment
• Partner with content, field, and digital marketers to build, execute, and track integrated campaigns
• Understand complex buying/selling processes involving multiple decision-makers
• Oversee the timely execution of ABM plans
• Measure campaign effectiveness based on appropriate KPIs

• 5 years of experience in marketing for an enterprise software or cloud-based solution provider
• Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
• Excellent oral and written communication skills
• Excellent team player with a positive attitude and a strong sense of ownership
• Experience with sales and marketing automation systems
• Strong track record of driving successful global ABM campaigns and a deep understanding of ABM best practices and methodologies
• Bachelor’s degree required

• Experience with salesforce.com, HubSpot, and LinkedIn preferred
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

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Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com. Position may not be eligible for remote work in Colorado.