What are the responsibilities and job description for the Senior Product Marketing Manager position at Veracode?
Our Mission – Securing the software that powers your world. At Veracode, we are focused on that mission every day. Veracode is recognized as a premier provider of SaaS-based application security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes.
We are seeking a highly skilled and experienced Senior Product Marketing Manager to join our team. As the Senior Product Marketing Manager,you will work closely with cross-functional teams, including product management, sales, and engineering, to develop compelling messaging, positioning, and go-to-market strategies. Your goal will be to effectively communicate the value and differentiation of our platform to our target audience and drive customer engagement and revenue growth.
Key Responsibilities
What’s in it for you:
In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.
Job Grade: Principal
Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Fraudulent Recruitment Alert - Be Aware and Stay Informed
At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.
Here’s our recruitment promise to you:
We are seeking a highly skilled and experienced Senior Product Marketing Manager to join our team. As the Senior Product Marketing Manager,you will work closely with cross-functional teams, including product management, sales, and engineering, to develop compelling messaging, positioning, and go-to-market strategies. Your goal will be to effectively communicate the value and differentiation of our platform to our target audience and drive customer engagement and revenue growth.
Key Responsibilities
- Collaborate with product management to define and refine product positioning, value proposition, and key messages.
- Create compelling and differentiated product messaging and positioning that resonates with Veracode customers and prospects.
- Develop and deliver high-impact sales enablement materials, including presentations, battle cards, and case studies.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
- Develop deep understanding of customer personas, pain points, and buying behaviors to inform messaging and positioning.
- Collaborate with demand generation and digital marketing teams to develop and execute effective marketing campaigns and programs.
- Work closely with sales team to provide product training, support, and enablement.
- Monitor and analyze market and competitive trends to identify opportunities and threats.
- Stay up-to-date with industry trends, best practices, and emerging technologies in the security risk remediation space.
- Expect travel up to 10-15% of the year.
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- Minimum of 5 years of experience in product marketing, preferably in the cloud security, application security or software industry.
- Proven track record of launching products and driving product adoption.
- Experience presenting at conferences, customer briefings and webinars.
- Ability to create compelling and impactful messaging through creative storytelling.
- Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable marketing strategies.
- Ability to collaborate effectively with cross-functional teams and build strong relationships to drive results.
What’s in it for you:
- Medical, Dental, and Vision Coverage to meet all your healthcare needs
- Unlimited paid time off and flexible work arrangements to support a healthy work-life balance
- Extensive development and training offerings to help you grow with us
- An annual contribution of 6% towards your pension
- Life assurance, personal accident, and long-term disability insurance
- Enhance parental leave initiatives as well as other family friendly benefits
- Annual fitness reimbursements and access to apps that support wellbeing
- Summer and end of year social events to bring the team together and celebrate our success
In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.
Job Grade: Principal
Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Fraudulent Recruitment Alert - Be Aware and Stay Informed
At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.
Here’s our recruitment promise to you:
- Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.
- Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
- Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.
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