Director of Demand Generation

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

Who is Verisk Marketing Solutions? 

Verisk Marketing Solutions helps marketers create exceptional experiences for their customers and prospects by targeting the right person, with the right message, at the right time. We do this with the highest standards for data security and respect for the consumer’s privacy, preference, and permission. Our consumer insights and data solutions are designed to help marketers continuously maintain a real-time view of customers and prospects as those consumer’s profiles and behaviors are changing over time. Whether our customers are seeing a consumer for the first time or have a long-standing relationship with her, we help them improve the reach, timing, relevance, and compliance of every engagement. We take pride in helping our customers understand and apply our solutions and data to improve their digital marketing strategies in new and creative ways. When our customers win, we win. 

Position Overview 

As a data-driven marketing leader, the Demand Generation Director develops strategies to drive lead generation efforts using a variety of tactics, including, but not limited to live and virtual sponsorship and networking events, paid media advertising, SEO/SEM, email marketing, and ABM. This person is responsible for refining and scaling our marketing technology stack and acting as the business lead for identifying all use cases, integrations needed, and documentation of processes. In addition, this role will strategize and execute marketing initiatives through direct contributions, team efforts, and in-house digital agency support.  

About the Day-to-Day Responsibilities of the Role 

• Oversees and directs the work of managers and their team, including both the Marketing Operations Manager and the Experiential Marketing & Media Sponsorship Manager 
• Delivering against key metrics, including financial goals outlined by the SVP of Marketing 
• Leading demand generation functions to drive predictable, scalable, and repeatable pipeline and revenue (i.e., prospects, MQLs, SQLs/opportunities, won deals), including ownership of data analysis for all marketing initiatives to measure impact and ROI 
• Developing a strategy to understand and influence the customer journey across all stages of the lifecycle from acquisition, nurture/conversion, retention, and advocacy 
• Collaborating with sales, revenue operations, and marketing leadership to develop growth strategies for pioneering new markets and competitive opportunities 
• Overseeing the management and new initiatives in multi-channel lead-gen and pipeline campaigns 
• Providing analysis to increase performance across digital channels, events, and lead scoring improvements 
• Tracking budget for marketing plans and delivering against business goals/objectives 
• Setting financial, operational, and quality metrics for marketing campaigns, in partnership with channel owners and creative director 
• Reviewing and pre-approving campaign plans for specified area of responsibility as well as reviewing and approving campaign plans proposed by direct reports 
• Working with senior management and sales leaders to keep abreast of objectives 
• Collaborating with direct reports and peers in management/customers/vendors to interpret information and improve cross-functional processes and programs, adding or expanding key internal and external resources as needed  

Qualifications

• 6 years' experience in Marketing with extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification 
• Demonstrated ability in establishing and maintaining relationships with individuals throughout all levels of the organization, in the business community and with vendors 
• Experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions. 
• Excellent Excel spreadsheet skills 
• Minimum 2 years of experience planning, developing, and managing departmental expense and capital budgets 
• At least 3 years' experience of direct leadership and/or cross-functional team leadership 
• Experience with martech stack tools such as Marketo, 6sense, LeanData, and Salesforce preferred 

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Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We’re 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.

Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.
• Be Remarkable by doing something better each day in service to our customers and each other
• Add Value by delivering immediate and sustained results that drive positive outcomes
• Innovate by redefining what’s possible, embracing challenges, and pushing boundaries

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.  Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

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