Marketing Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

As a Marketing Manager, you will be responsible for Mobile Pricing Plan content activation and engagement as well as Play subscription growth and engagement. This involves the development of targeted marketing communications that encourage customers to activate their mobile plan inclusions, and to engage with those perks, including content provided by third parties.

This role is responsible for growing the Play subscriber base, and encouraging customers to take advantage of additional play subscriptions, as well as to engage in those subscriptions they currently have. This position is also responsible for interfacing with internal teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in creating award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, and creative execution. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers, superiors, and executive levels of the organization.

Responsibilities include:

• Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.

• Developing strategic creative briefs and evaluate creative ideas and concepts.

• Managing critical advertising agency partners, including briefing, budget, timelines, and execution.

• Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.

• Developing test strategies, measuring and monitoring performance, and making strategic recommendations in order to improve creative and program performance.

• Presenting recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.

​What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of relevant work experience.

• Six or more years of relevant work experience.

• Experience in a range of marketing tactics, including email, text, push direct mail, digital, social, bill media, traditional and digital mediums.

• Experience managing multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.

• Willingness to travel up to approximately 25% of the time.

Even better if you have:

• Excellent verbal and written communications skills.

• Excellent storytelling and presentations skills.

• Experience managing a team.

• Experience managing or working at an advertising agency.

• BI-lingual (bonus not necessary).

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a Colorado, Connecticut, Nevada, or New York work location, the compensation range for this position is between $114,000.00 and $212,000.00 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.