Marketing PPC Manager

About Versacarry®:

Versacarry® was established in 2011 and is now a leading manufacturer of leather goods within the firearm industry. We specialize in making leather holsters and other firearm-related products that are carried nationwide in many of the top Sporting Goods retailers and directly distributed to a large customer base on our website. We are a young, energetic company that thinks outside the box and is always looking to push the research and development boundaries. This creative process has led to some truly novel advancements, resulting in several issued patents. All production and admin operations take place at our headquarters located in Bryan Texas.

Our growing company is looking for a PPC Specialist to help grow our client base. This position is perfect for an experienced professional with an interest in the advertising industry and looking for a long-term career. The PPC Specialist will be responsible for analyzing and optimizing advertisements while working with external advertisement agencies, creating ad campaigns, and assisting with regular reviews of our accounts. The perfect candidate must be an expert with Bing, Facebook, and Google paid advertising.

Responsibilities:

• Managing and monitoring advertisement agency’s performance.
• Create new ads while testing different campaign objectives and ad types.
• Create display campaigns based on keyword selection.
• Create and manage landing pages.
• Designate keywords for a campaign to be used for pay-per-click (PPC) advertising.
• Purchase ad spaces through PPC, search engine marketing (SEM), search engine optimization (SEO), and other similar methods.
• Analyze results and adjust ads daily to maximize conversion and ROAS opportunities.
• Communicating with the team to formulate new strategies and ideas.
• Work to ensure the company's brand and intended message is clear, consistent, and focused on the desired market.
• Completing data reports for management.
• Maintaining department spend within budget.

Experience & Skill Requirements:

• Data collection and analysis – will be responsible for monitoring important metrics and key performance indicators to gauge and enhance the success of their teams. Strong data collection and analysis skills can help gather valuable insights for online sales and marketing performance
• Creativity – Marketing often requires a creative approach. The PPC
• Marketing Specialist may collaborate with writers and designers when developing campaigns.
• Solid computer skills and awareness of web-based marketing and social media
• Research skills- The use of market research and statistics will be required to support advertising avenues within the firearms industry.
• Firearms industry knowledge is preferred – this position is expected tostrategize successful advertising campaigns while battling advertisingrestrictions and policies.
• Minimum 2 years’ experience managing Facebook ad accounts *Required*
• Minimum 2 years’ experience managing Google Adwordaccounts *Required*
• Minimum 2 years’ experience managing Bing ad accounts *Required*
• Minimum 2 years’ experience using Google Analytics *Required*
• Google Adwords Certified *Preferred*
• Google Analytics Certified *Preferred*
• Bing Ads Certified *Preferred*
• Experience using BigCommerce *Preferred*
• Experience with Graphic Design and the Adobe Suite (primarily Illustrator and Photoshop) *Preferred*
• Experience advertising for gun-related companies *Required*

Compensation based on experience

Job Type: Full-time

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to commute/relocate:

• Bryan, TX 77802: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Google AdWords: 2 years (Preferred)
• Facebook Advertising: 1 year (Preferred)

Work Location: In person