Demand Generation Coordinator
Job Posting for Demand Generation Coordinator at Vertafore
Make an impact and love what you do! Vertafore is a top provider of software for the insurance industry that keeps transforming. We create award-winning solutions to boost productivity, lower costs, and help agents and carriers grow their businesses. We respect and value our team, and we look to bring the best talent together to make our future even stronger.
We are looking for a Demand Generation Coordinator who will help develop, execute, and optimize campaign strategy designed to create leads for the sales teams. The ideal candidate is highly analytical, creative, and can work independently but also collaboratively.
Other responsibilities include:
- Work with the cross-functional marketing team to design, launch, and optimize demand generation campaigns (including digital, social, email, ABM and events).
- Lead creation of programs and testing/optimizing using our marketing automation platform.
- Monitor, analyze, and optimize campaign KPIs within a given budget, as well as develop ongoing performance reporting.
- Manage an A/B testing plan to constantly hone campaign performance.
- Develop programs and the strategy for products in partnership with Product Marketing, Development, and Sales.
- Partner with marketing operations and BDR team to ensure all reporting and lead generating activities are being tracked properly and followed up.
- Collaborate with brand and product marketing teams to ensure that all marketing materials are properly reviewed, approved, and syndicated.
- Help create and launch focused Account Based Marketing programs.
- Leverage all channels to help generate leads (webinars, content syndication, third party ads, nurture streams, etc.)
- Provide sales and stakeholders with weekly updates and maintain interlock across departments.
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Job openings at Vertafore
Denver, CO
Full Time
Denver, CO
Full Time
Pulaski, TN
Full Time
Denver, CO
Full Time
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