Marketing Associate

*Note - this is a hybrid (partially on-site, partially work-from-home) opportunity that will travel regularly between our locations in the Tri-State Area*

WHO WE ARE:

Veterinary Emergency Group (VEG) is revolutionizing the Veterinary Emergency experience. Our mission is to help people and their pets when they need it most. Emergency is our middle name. It’s all we do, so we do it best.

The way that Veterinary Emergency was meant to be is now a reality. We are reimagining every part of the process with a unique customer experience, a highly trained emergency focused staff, and on-site advanced diagnostic tools and treatments. Our patients see a doctor right away and clients can stay with their pet through every step of the process. We literally tear down old walls to unite customers with their VEGgie heroes and to see the amazing work they do. We liberate our employees to be all they can be. We brush away systems that don’t make sense. We crush old rules. We make new rules.

CULTURE AT VEG:

At VEG, we want people and their pets to feel safe, secure, and valued. We aim for our employees to feel the same way. We lead with our values of togetherness, openness, heroic helping, and meaningful moments. We are actively evolving to ensure that VEG is not only the best and brightest place to come work today, but also a leader in how we think about talent and development so that our employees grow along with us. For our customers and their pets, we find a way to say, “Yes”. We do the same for our employees.

The Market Owner Marketing Associate (MOMA) will be responsible for increasing awareness and driving demand through a strategic and collaborative marketing approach. This person will be tasked with understanding their market’s specific priorities and landscape. They work alongside hospital leadership to understand trends and create strategic goals. They will identify local opportunities to create brand awareness and continuously build relationships in the community. The ideal person will be a robust marketing resource to the leaders they work with, as well as a source of collaboration and partnership for VQ Marketing. 

WHAT YOU CAN EXPECT TO DO:

• Identify and help to asses local advertising and community sponsorship opportunities
• Identify and evaluate opportunities for market specific events/seasons/etc
• Have a deep understanding of current competitive climate and be aware of future threats
• Work alongside market owners to identify the hospitals most needing marketing support 
• Request VQ help with market specific needs and priorities (ex: rDVM, recruiting, etc)
• Track and interpret referral source trends and active referral rates for assigned markets
• Track and interpret case volume trends for assigned markets
• Investigate and document ROI on any in market events or spends
• Guide new leaders and current leaders on marketing basics. Including how to interpret trends and create specific and strategic plans of attack.
• Create recommended marketing cadence and routing for hospital leadership as needed
• Provide regular recommendations on allocated spend for all marketing collateral and swag
• Recommend marketing tactics based on trends in case volume and competitive landscape
• Research and investigate larger initiatives for assigned market
• Understand and collaborate on recommendations for paid media marketing efforts in larger brand awareness campaigns
• Actively seek out media/sponsorship opportunities in the market to elevate brand awareness
• Own and execute larger events that span multiple hospitals within market
• Work closely and collaborate w VQ marketing teams
• Collaboration on creation and updating of marketing materials with information specific to market
• Work closely with analytics partners to identify areas of opportunity based on historical customer data
• Collaborate with paid media team to execute in-region marketing campaigns on a local level

WHAT YOU WILL NEED:

• A Bachelor’s Degree in Marketing/Communications or Business/Sales
• 3-5 years of corporate/field marketing or sales experience
• The ability to travel 10% of the time
• Proven ability to develop marketing strategies and end-to-end programs 
• Ability to prioritize and manage multiple projects with quick deadlines
• Strong interpersonal and leadership skills with the ability to effectively communicate with all levels of management
• Demonstrated success in being a team player internally and externally through partnerships and collaborations
• Ability to think unconventionally and be able to take advantage of difficult of unusual situations 

BENEFITS:

• Salary Range: $75,000 - $85,000
• Position is hybrid at home and in hospital. Any applicant must have their own form of reliable transportation to get from home to hospital.
• Medical, Dental and Vision benefits beginning day 1 of employment!
• 401K with company match.
• 10 weeks of parental leave with 100% pay.
• Unlimited PTO.
• Company laptop and a monthly cell phone reimbursement.
• Opportunity to grow and so much more!

VEG celebrates diversity and is committed to creating an inclusive workplace that represents a variety of backgrounds, perspectives, and skills. You've found the equal opportunity employer you are looking for. We can't wait to meet you!

Salary : $75,000 - $85,000