What are the responsibilities and job description for the Marketing Manager position at Vets Pets?
We are seeking a highly motivated and detail-oriented Veterinary Marketing Manager to join our dynamic team. This role demands a strong writer with exceptional attention to detail, capable of crafting and executing comprehensive marketing strategies that elevate our brand and align with our company's objectives. The ideal candidate will possess a unique blend of creativity, leadership, and strategic thinking, essential for driving our brand forward in the veterinary industry.
This position is hybrid, with three days a week in our Wilson, NC office.
Why Vets Pets
A privately owned, North Carolina based company, Vets Pets fosters practice individuality under the guidance of experienced management and hands-on support. Started with two practices in 2007, Vets Pets has grown to 30 locations, all of which are in NC. The company's purpose is to nurture the human/animal bond by providing all team members an opportunity for a challenging and rewarding career.
Duties:
- Collaborate with the VP of Marketing and Event & Social Media Coordinator to refine and enhance brand messaging and visual identity across all communication channels.
- Directly supervise and mentor the Event & Social Media Coordinator, promoting a culture of collaboration, innovation, and high-quality output.
- Work closely with various departments, including Field Operations, HR, Training, Recruiting, and Finance, to ensure cohesive execution of marketing initiatives.
- Oversee and manage requests from over 30 practices, encompassing web enhancements, event planning, graphic design, and production of marketing materials.
- Own the creation of impactful, consistent brand messaging, ensuring alignment across different channels.
- Help develop an automated content machine, including communications for referring veterinarians and clients, e-commerce marketing, recruitment, and internal communications.
- Implement SEO best practices to enhance organic search visibility, drive traffic, and increase clinic visits.
- Collaborate with the VP of Marketing to maximize brand visibility and impact, including Paid Search, SEO, Display, Social Media, offline channels, media partnerships, and emerging platforms.
- Ensure regular monitoring and responsive engagement with patient feedback on social media channels, Glassdoor, and Google, maintaining our strong reputation.
- Brainstorm and implement initiatives to enhance user experience in our practices.
- Attend recruiting events, happy hours, and community events as needed.
Required Skills/Abilities:
- Strong writing skills and ability to adapt writing style to appeal to different audiences
- Strong attention to detail
- Veterinary industry and/or Healthcare industry experience a plus
- Experience or knowledge about producing a wide variety of marketing collateral
- Highly organized, proactive, detail and deadline oriented with ability to manage multiple priorities
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, and/or InDesign)
- Experience using Email Marketing Tools, Project Management Tools, and CRMs
- Strong Microsoft Office skills
Education and Experience:
- 6 years of experience working in marketing, particularly in a managerial role.
Perks and benefits include:
- A choice between two medical plans with prescription drug benefits
- Dental and vision coverage available
- 401(k) Savings Plan with employer match, including immediate vesting
- Life insurance available for yourself, spouse, and eligible dependents
- Paid time off / holidays
- Health Savings Account available
- Short term disability available
- Supplemental critical illness and accident plans available
- Allowance to purchase branded attire
- Employee assistance program
- Generous pet care discount for employee pets
- Strong career growth and personal development opportunities
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws
