Vice President Of Retail

About us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we’d never have grown to where we are today without them. We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

You Will:

People & Culture

• Connect field teams together with Harbor Drive teams as One Team through improved communication and feedback channels.
• Understand the importance of providing transparent and clear messaging through internal communication channels
• Display a dedicated approach to motivate, develop and retain talent.
• Lead a growing retail team and fosters a people first, success-oriented, accountable environment.
• Oversee training and development of retail team members
• Promote diversity, equity and inclusion in the workplace and ensure recruiting and development strategies attract and grow a diverse pool of candidates.
• Lead field team to ensure channel strategy is successfully executed by setting clear expectations and holding team accountable for performance results.
• Motivate, recognize and reward store and management team performance to increase retention of high potential and high performing talent.
• Coach and develop Regional & District Managers on business acumen, visual presentation and people management through store visits and frequent touch bases
• Represent the needs and interests of the retail team and business at Corporate and in the Leadership setting when making company decisions
• Work closely with the field team to ensure productive and positive working environments across all locations

Customers

• Lead store teams to create “Every Day Should Feel This Good” experiences in their stores.
• Proactively solicit customer and store team feedback to drive product assortment and store environments
• Create a consistent in-store experience for customers across the retail & outlet markets; work with field leaders to ensure store experience meets and or exceeds expectations.
• Identify future customer opportunities by understanding product and service requirements.
• Assist with the corporate roll-out of new store technologies that improve the customer experience
• Empower teams to educate associates on sales and selling, product and brand initiatives and work to identify opportunities for education and training.
• Challenge markets to actively drive brand awareness and additional sales through local market opportunities including events, influencer opportunities and community partnerships.
• Focus teams on customer acquisition and retention and encourage a two-way conversation and relationship with the customer across all channels.
• Identify and develop opportunities to increase local market penetration.
• Partner closely with vineyard vines’ marketing and public relations teams to maximize in-store events, programming, activities and other offerings to drive community connections and delight our customers.

Drives Profitable Sales Growth

• Own and manage the retail P&L across all retail & Outlet locations
• Deliver weekly business reports that offer fact-based summaries of performance and facilitate decision-making; understand key performance indicators and correlating behaviors to impact each driver.
• Demonstrate a commitment to strategic thinking and finding innovative and cost-effective ways to promote sales generation to achieve sales and profitability targets.
• Ensure all stores are meeting and exceeding productivity and performance in KPIs, operational excellence, CRM, cost management and customer service.
• Conduct regular store visits and act as a liaison between stores and Harbor Drive.
• Partner with merchandising and allocation teams to maximize opportunities with all product categories, maintain inventory processes and levels, maintain visual standards in stores throughout the region and utilize BI to make informed decisions regarding product placement.
• Ensure operations and logistics initiatives support in-store performance with a primary focus on payroll support and workload management"
• Oversee all new store openings with cross-functional coordination and teamwide communication.
• Control channel expenses and maintain budgets on a monthly and annual basis.

Maintain inventory and loss prevention targets to maintain audit results.

What You Bring:

• 30% to 60% travel requirement to manage 80 -retail and 42 outlet locations
• Proven track record of building sales leadership and influence
• Proven ability to develop and manage a P&L
• Proven track record in delivering a high performing culture in a team through coaching, mentoring and leadership
• Ability to work collaboratively and build partnerships across functions
• Passion for the vineyard vines brand and interest in promoting our unique culture
• Strong analytical skills with the ability to turn data into insights and insights into strategies
• Experience adapting to change