B2B Account Director

Viral Nation is seeking a dedicated B2B Account Director with a robust mix of B2B influencer marketing, social media, analytics, content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bullet proof relationships with both their clients as well as their internal team. They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever changing industry. 

Responsibilities:

• Accountable for leading, retaining and growing their dedicated portfolio of B2B clientele. 
• Lead the day-to-day execution of client programs, elevated brand storytelling, insights and analytics. 
• Know the components needed for flawless executional delivery, and push for exceptionally creative and unique work across a mix of global clientele. 
• Lead account teams responsible for influencer engagement, paid social and measurement, in addition to creative ideation, managing briefs, building and managing client relationships, presenting concepts, developing proposals and delivering clear POVs on trends that impact 

Qualifications and Skills:

• 6 years of digital/social/marketing experience specifically within the B2B Industry
• Strong understanding of influencer marketing and social media platforms including contract negotiations, content development and measurement
• Expert knowledge of paid and organic influencer tactics 
• Proficient in interpreting and applying where necessary information provided by influencer management software (such as Creator IQ, Klear, Tagger, Upfluence)
• Excelling project management skills with a keen eye for detail
• Works collaboratively with planning and creative teams to drive business outcomes
• Expert grasp of social media platforms
• Good understanding of paid and social amplification
• Proficient with MS Office, Google or other presentation software
• Robust experience with cross channel integration
• Photoshop, Canva, animation, motion graphics
• Certification in Facebook Blueprint, Twitter Flight School and/or Google Analytics
• Social media tools like Sprout, Sprinklr, Hootsuite
• CRM software like Hubspot