Director, Global Brand Insights

Visa
San Francisco, CA Full Time
POSTED ON 5/3/2022 CLOSED ON 10/1/2022

Job Posting for Director, Global Brand Insights at Visa

Company Description


Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.


Job Description


Do you have a passion for delving into data to find connections that spark amazing insights that drive business results? Do you seek out challenging work that will flex your intellectual muscles? If you do and you like to collaborate with similar minded people, the Global Insights & Analytics team has an exciting opportunity for you to use your skills to uncover insights about our brand, advertising and consumer payment habits and practices that will provide positive impact and momentum for our company and brand.


This role is responsible for market research, data analysis and other global strategic initiative support within the Global Insights & Analytics team. This role reports to the Sr. Director – Global Insights & Analytics and supports the broader Marketing and Communications team in a variety of activities that may include research project management, statistical analysis, developing presentations for external clients and internal audiences, knowledge share of insights, data queries using various internal analysis and visualization tools and other tasks as identified by leadership. This is a unique opportunity to contribute data-led insights used to influence and shape the future of Visa brand. The position is located at Visa's headquarters in Foster City, California with remote location opportunity.


Under the direction of the Sr. Director – Global Insights & Analytics, you will:

  • Become an invaluable influencer and resource for insights covering a variety of topics supporting brand building for the organization.

  • Lead the management and execution of a global brand health measurement including a full suite of tools. This suite of tools includes custom brand insights studies, brand and campaign tracking, diagnostics, and regionally customizable elective modules of study.

  • Develop a global brand learning agenda and execute against plans in partnership with regional teams in North American, CEMEA, Asia Pacific, Europe, and Latin America.

  • Lead cross-regional teams to support initiatives, conduct analyses, and bring new programs to fruition.

  • Lead ongoing, productive communication between regional insight teams across the globe to coordinate insight sharing and identify opportunities for synergy and best practices

  • Find and create opportunities for analytical synergy with analytics, data science, and marketing mix teams.


Applicants from the following cities are encouraged to apply: Foster City, CA, San Francisco, CA, Denver, CO, and Austin, TX.


This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.


Qualifications


Prior experience conducting primary market research from questionnaire design through implementation is required. Experience in business analytics, measurement, SAS, SPSS, Tableau or other data visualization tools is preferred. We are looking for a strong analytically oriented project director who is looking for their next opportunity to grow and develop their skills further.

Basic Qualifications

  • 10 years of work experience with a Bachelor’s degree or at least 8 years of work experience with an advanced degree (Master's/MBA) - the majority of your work experience is related to market research.


Preferred Qualifications

  • 12-15 years of work experience with a Bachelor's degree or 10 years of work experience with an advanced degree (Master's / MBA)
  • 8 -10 years' experience managing primary quantitative and qualitative market research at a large global organization or with a leading, globally respected market research agency.
  • Experience managing large market research ongoing measurement programs in a highly matrixed environment
  • Experience conducting consumer (B2C) and B2B research a plus though not required. Foundational understanding of branding, advertising (traditional and digital), campaign performance measurement and strategy a plus
  • A background in payments, financial institutions, and consumer lending a plus but not required.
  • Intellectually curious and analytically rigorous, strong attention to detail, a sense of urgency, a proactive approach, strong planner and problem solver.
  • Must display strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for senior management consumption; Must be fluent in English.


COLORADO APPLICANTS ONLY: This position has a minimum base salary of $114,000 and a midpoint base salary of $140,000. The base pay may vary depending on job-related knowledge, skills, and experience. In addition, this position is eligible for annual bonus and equity.


Additional Information


Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

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Salary.com Estimation for Director, Global Brand Insights in San Francisco, CA
$190,864 to $268,318
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