Digital Content Manager

As the region’s official tourism marketing agency, VISIT PHILADELPHIA® is our name and our
mission. Through groundbreaking advertising campaigns, a nationally recognized web and
social media presence, and collaborative relationships with local and national partners, we
build Greater Philadelphia’s image, drive visitation and boost the economy. Now, in our 25th
year of tourism marketing, we’ll help lead Greater Philadelphia’s tourism and hospitality
recovery in the wake of COVID-19. For more information about our work, please go to
http://www.visitphilly.com/about/.

At VISIT PHILADELPHIA, our greatest investment has always been in our staff — smart,
passionate, creative and innovative people who work hard and smart to tout Greater
Philadelphia as a must-visit leisure tourism destination. We offer generous and competitive
benefits, including comprehensive medical, dental and company-paid vision plans; company-
paid life and disability; 401(k) and company match program; and competitive paid time off
programs.

Position

The Digital Content Manager is responsible for managing and producing content to be
published on Visit Philadelphia’s website, as well as additional owned digital marketing
channels. The Digital Content Manager is charged with creating and maintaining compelling,
timely, web-specific content in order to grow Visit Philadelphia’s digital reach, influence and
effectiveness. He or she is responsible for working with the web team to implement
coordinated web content marketing plans across digital channels, while helping to maintain
core website content to be current, relevant and highly useful to our readers/visitors.

This position reports to the Senior Director of Digital Content & Strategy.

Primary Responsibilities:

Digital Content Management & Production:

• Work with the Web team to research, write, produce and fact-check content in our

WordPress CMS

o Create and update major seasonal and campaign-based content and the events
therein (e.g., Historic District, Holidays, Summer Festivals, etc.)

o Serve as a content producer of pieces covering Philadelphia, including timely
posts and event content on visitphilly.com

o Produce content that achieves site goals: builds image, drives visitation and
boosts economy.

o Produce content that progresses editorial strategy; innovate and apply digital
best practices, including optimization for social and search.

o Pair compelling written content with images, videos and multimedia visual
content to propel a website visitor through the story and down a page.

• Optimize pages on visitphilly.com and uwishunu.com to drive qualified traffic to our

partner websites.

• Ensure web-based digital content is consistent in terms of style, quality and tone, and is

optimized for search and user experience for all channels.

• Assist web team with management and execution of all email communications from

inception to completion

• Communicate with external PR contacts over the phone, online and in-person to acquire

additional information.

• Attend press previews and media events for relevant events and exhibitions.

• Adapt select articles for use as press releases to be used by the communications team

for media pitches.

Website Development:

• Participate in website development projects from start to finish. Test new

developments, UIs and applications for the website across platforms and browsers.

Other:

• Manage various requests for reporting and communication, including Contact Us

support

• Provide support for the Web team in conjunction with department-based needs and

projects, including site testing and reporting.

• Adapt select web articles into press releases

• Provide writing, editing, proofreading and fact-checking services for non-Web-related

projects

Qualifications

• 3-5 years of relevant experience

• Passion for and knowledge of Philadelphia and the five-county region

• Versatile writer, storyteller and multimedia content creator

• Proficiencies in the following applications desired: Web Content Management System

(WordPress preferable); basic HTML; Google Docs; Adobe Photoshop, Google Analytics,
etc.

• Excellent communications skills, both written and oral

• Collaborative worker; able to work across all VISIT PHILADELPHIA departments with staff

at all levels

• Willingness to work additional hours in order to meet tight deadlines

• Creative, organized and flexible

• Ability to establish priorities and meet deadlines

• Ability to adapt quickly
  

Education

• BA or BS degree in a relevant field
  

Please send a cover letter, resume and salary requirements to: jobs@visitphilly.com. VISIT
PHILADELPHIA is an Equal Opportunity Employer that encourages candidates of all backgrounds
to apply. Thank you for your interest.