Product Manager

Are you an experienced Cosmetic Dermatology professional? VitalSkin Dermatolgy continues to grow and we are looking to add a dynamic Product Manager of Cosmetic Dermatology Services and Products to our team. This position can be remote so we are open to virtually any location for the right candidate!

JOB RESPONSIBILITIES

The Product Manager, Cosmetic Dermatology Services and Products is responsible for developing best practices for VitalSkin Dermatology’s cosmetic dermatology business and works collaboratively with the senior leadership team to develop business strategy and with the marketing and operations departments to optimize product line performance. The Cosmetic Dermatology Product Line Manager is VitalSkin Dermatology’s subject matter expert in the cosmetic dermatology space, and is comfortable working in a collaborative/matrixed environment.

POSITION QUALIFICATIONS:

Minimum Qualifications

• 5 years’ experience in a cosmetic dermatology/plastic surgery medical office or with a cosmetic dermatology equipment/product vendor
• Bachelor’s Degree in marketing, general business, accounting, finance, or related field
• Must possess critical thinking skills, flexibility, and a positive attitude
• Strong organizational skills
• Strong verbal and written communication skills

Preferred Qualifications

• Relevant advanced degree or advanced certification (i.e. MBA, Certified Project Manager, etc.)
• Proven experience working in a matrixed environment
• Experience in product or project management
• Experience with Lean/Six Sigma

Physical Requirements

• Prolonged periods of sitting/standing and working at a computer
• Must be able to lift 15lbs at times

Specific Responsibilities

• Using the Five Forces model and other factors to conduct industry research to identify key opportunities and threats. This will include analyzing industry competitors, suppliers, customers, potential new entrants, and potential substitutes. It will also include other factors such as an analysis of new technology, regulatory environment, etc.
• Conduct market research at a more granular level to identify local market competitors to analyze their business and local patients/consumers to understand their needs/desires to identify opportunities and threats. This will include pricing analysis at a market level, analyzing data to understand consumer reputation, analyzing demographic data to better understand core customers/patients and service needs/desires, etc.
• Conduct an internal gap and value chain analysis to identify internal strengths and weaknesses.
• Utilizing results from market research and internal analysis to analyze product and service pricing and to make pricing recommendations consistent with the practice’s market position. Pricing analysis and related market research is done twice per year to ensure optimal results.
• Serve as the key VitalSkin Dermatology representative to major equipment, product and pharmaceutical vendors and suppliers. Have a full understanding of product and service offerings and new product and service launches. Use this knowledge to help understand emerging opportunities and threats.
• Work with operations and marketing to identify best practices for lead generation and lead conversion for cosmetic services. Conduct internal gap analysis for each practice to identify process improvement to drive improved lead conversions.
• Work with operations and marketing to identify best practices during treatment and at checkout to schedule new services and identify product sales opportunities. Conduct internal gap analysis for each practice to identify process improvement to drive improved patient reengagement and product sales.
• Work with operations and marketing to identify best practices related to retail sales, including on line sales. Conduct gap analysis to identify process improvement to drive improved retail sales.
• Work with operations and sales to develop customer retention strategies that engage and retain patients, maximizing the overall lifetime value of each patient, including development of a patient loyalty program.
• Work with IT to create and manage a provider centric database to be the source of truth for applicable service, technology and product offerings.
• Work with physician leaders, the National Clinical Governance Board, and vendors to recommend an overall product strategy that rationalizes the number of products available for sale and product pricing from vendors that meets the needs/desires of our customers/patients.
• Works with local practices to identify new technology/service offerings and develops an overall business plan and case that supports the introduction of new products/services to the practice.
• Works with marketing and operations to develop weekly/monthly promotional activities to drive new patient engagement and leads. This includes an integrated approach to development of marketing content and engagement on social media platforms at a global and practice level.
• Works with Business Intelligence Analyst to produce monthly management reports used to analyze product line performance and identify internal strengths and weaknesses.

Having fun. We celebrate success and failure, we find humor in our daily lives, we create a fun atmosphere, and we enjoy being together.

Being a team. We care for one another and build each other up, we embrace diversity and inclusion, we collaborate, and we serve one another – forming a strong family bond.

Being resilient. We expect the unexpected, we embrace the need to change, `we are optimistic and grateful, and we are focused on our mission and vision.

Being accountable. We strive to provide value every day; we use data to continually improve, we continually evaluate competing priorities, and we deliver exceptional results.

Being courageous. We are not afraid to be vulnerable, we have ideological debates, we rise to the challenge, facing problems head-on, and we make the tough decisions.

Being entrepreneurial. We have an owner’s mentality, we set high goals, we strive to be a leader in our industry, and we manage our business and financial risk.