Marketing Director

Required Education and Experience:

• Bachelor’s degree or commensurate experience in business, marketing, or communications. (MBA preferred)
• Minimum Five years of experience in running a marketing team, developing/launching/managing marketing campaigns and delivering strong results.
• High competency in project management responsible for communicating results to key stakeholders.
• Marketing in a medical setting or practice environment (Eyecare and/or premium procedure practice environment preferred).

Essential Skills and Abilities:

• Practical time management skills and the ability to multitask.
• Strong copy writing skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing forms such as social media marketing, content marketing, SEO/SEM and customer relationship management
• Competency in Microsoft applications, including Word, Excel, PowerPoint, and Outlook.
• Customer service oriented with a focus on quality patient care.
• Management of external vendors, agencies, and industry stakeholders
• Marketing/customer event planning and execution

Key Responsibilities:

• Manages Development and Implementation of the practice strategic marketing plan, goals, and objectives.
• Manages and tracks marketing and advertising budget; coordinates annual review.
• Coordinates market research, competition, demographics, potential, market share, etc.
• Develops, maintains, and distributes the branding & marketing tool kit for use at all clinical and surgical sites.
• Manages graphic design and language for all internal and external marketing promotions, including advertising, literature, press releases and displays for refractive and general practice needs.
• Manages patient tracking database system, testimonials, referral programs, and reports, as needed, to assess efficiency of marketing initiatives.
• Manages and updates practice website to ensure effective and current practice promotion, while fulfilling information requests.
• Coordinates, manages industry relationships, agreements and events.
• Oversees and manages CE event marketing, approvals, sponsorships, logistics and planning.
• Coordinates all media placement, including television, radio, print, billboards, online, social and other related media.
• Manages Social Media ad outsourcing and internal organic plan, communications and promotions.
• Manages Digital SEM/SEO content and evaluates results, reports.
• Designs, produces, and distributes practice newsletter, patient and referral communications as scheduled.
• Designs, produces and distributes all internal and patient use forms to reflect brand standards and guidelines.
• Manages and executes new business strategy implementation.
• Works with practice administrator.
• Oversees and manages development of communication, educational materials and relationships with referring providers.
• Develops, maintains patient experience program and training.

Administration and Management:

• Hires, trains, evaluates, and manages marketing team members.
• Facilitates weekly marketing and referral team meetings to ensure effective team communications and progress.
• Performs other related duties to ensure effective communication and practice promotions.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Fayetteville, AR 72704: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location