CRM Integration Specialist

CRM Integration Specialist

• Consults with Solution Architects and Platform SMEs to map out business requirements into salesforce functionality.
• Maintains the implemented core functionality list across two brands and countries
• Develops & Enhances best practice guide book regarding configuration vs. customization together with VWGoA CoE staff & Group/Regional SF CoE.
• Consults with Enterprise Architects, IT Security and SF Solution Architects to drive an optimal architecture footprint & DevOps processes to support current and future expansion of core business use cases.
• Participates in Customer Success Group meetings to understand new feature/functionality releases that occurs 3 times a year and maps them to future business demand and advices PIM and business on available newer functionalities
• Will maintain platform usage report by working with experts from SF Competency Center and drive utilization of procured licenses.
• Keeps track of all relevant product licenses procured by the various projects within the organization, usage, and renewals.
• Supports PIM , CRM& Marketing during Application Rationalization discussions by utilizing domain and CRM application landscape knowledge to ensure platform consolidation and reduction of individual siloes of applications overall

• Participates in regular project SteerCos and DevOps meetings as a consultant to ensure any conflicts and project dependencies are identified at an early stage of planning.
• Supports Salesforce CoE by consolidating various project implementation dates provided by Project Managers and maintaining them in a central location (SharePoint) and brings them to weekly planning calls.
• Supports PIM, CRM & Marketing through continuous improvement of planning process
• Participates in requirements gathering sessions in a Business Analyst role to understand & document high level requirements pipeline and assist PIM, CRM & Marketing with planning activities.
• Collaborates with business area SMEs and CRM PMs to remove any communication barriers at tactical level to ensure business/project KPIs are met.

• Develops a process to maintain functional requirements emerging from various CRM projects and builds a repository of requirements and solutions implemented utilizing existing tools to ensure visibility to key stake holders
• Collaborates with colleagues from Global and Regional CRM hubs as required by area PIM to ensure market needs (Business and IT Architecture) are represented for any Group solutions
• Maintains a detailed system & process knowledge for CRM area
• Identifies areas for improvement with current solution to reduce system complexity & promote high frequency development and deployment

• 7 years of industry experience
• 3-5 years applicable experience in technology consulting or technology implementation

• Advanced Degree in business or computer or equivalent experience

• Master’s Degree (MBA/MS)
• German language skills
• Salesforce certification

• Business process definition and mapping
• Project management skills; experience in organizing, planning, and executing small to medium scale projects involving internal personnel, contractors and vendors
• Ability to learn and grasp technical and business domain concepts quickly
• Works with functional organizations to evaluate the impact of proposed business process changes.
• Ability to communicate solutions to peers and management staff in a clear manner
• Ability to participate in solution conception in domain area (CRM) in support of the PIM role
• Strong technical knowledge and ability to conceptualize and express complex technical concepts in terms that are understandable to the business
• Strong teamwork and interpersonal skills, and ability to communicate with peer and management level staff
• Beginner level consulting skills demonstrated by strong verbal and written communication capabilities
• Strong written and oral communication skills
• Strong analytical and conceptual skills
• Familiarity with Water fall & Scrum methodologies;
• Proficiency in MS office suite (Access, Excel, Outlook, Visio & Word)

• Experience in CRM from a business and/or IT perspective
• Marketing Concepts at wholesale and retail levels
• Salesforce certifications
• Existing IT&S Processes around project planning, application lifecycle management and delivery
• Entry level Solutions Consulting background