Director of Marketing

Job Number

23000766

Job Category

Sales & Marketing

Location

W New York – Union Square, 201 Park Avenue South, New York, New York, United States VIEW ON MAP

Schedule

Full-Time

Located Remotely?

N

Relocation?

N

Position Type

Management

Job Summary

Functions as the leader of the property’s marketing department for properties where marketing and programming drive the business needs of the hotels. Provides day to day leadership to marketing associates to achieve property marketing objectives with overall responsibility for driving top line revenues, hotel reputation in the market, and cut through guest experiences. Implements the brand’s marketing strategy and applicable brand initiatives in all aspects of the experience, especially the sales process. This role is also focused on building long-term, value-based partnerships that that enable the hotel to be a leader in the lifestyle space and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with continent and globall brand marketing for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International. Annually draft, present and execute marketing plans on property with a focus on delivering credible, tone-setting and revenue driving initiatives with a focus on delivering marketable W content that provides a return on investment to the owner and Marriott International.

Candidate Profile

Education And Experience

Required

4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 8 - 10 years experience in marketing or related professional area.

Preferred

4 year college degree.

Demonstrated skills in supervising a team.

10 plus years Experience in the lifestyle marketing world, fashion, music, design, and fitness experience a plus, demonstrating progressive career growth and a pattern of exceptional performance.

Core Work Activities

Marketing Leadership

Develops the annual strategic marketing and PR plan, as well as the marketing budget.

Serves as a key leader on the hotel’s executive committee and drive brand and marketing culture throughout all facets of the business

Represents marketing and maintain a tight connection to hotels business and financial goals with above property leadership and hotel ownership

Manage marketing team where applicable

Researches competitor’s sales and marketing team strategies to identify ways to grow occupancy and RevPAR and increase market share.

Attends sales strategy meetings to provide input on weekly and overall marketing strategy.

Crafts innovative marketing ideas and develops deployment strategies to continue to grow market share and fuel W’s cool

Serves as the property marketing leader with General Manager, Ownership, Area Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.

Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.

Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.

Interfaces with Field Marketing for support of hotel marketing strategy to drive ADR and revenue through hotel specific marekting, regional and national promotions.

Owns agency relationships for execution of strategic marketing plan (i.e. PR, social).

Performs other duties, as assigned, to meet business needs.

Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.

Driving Marketing Excellence

Working alongside B&F teams develops regular programming calendars, and key showcase Happenings.

Develops initiatives around brand passion points driving guest experience and business goals.

Understands the business goals and regularly appraise and evaluate initiatives.

Supports the General Manager by coordinating crisis communications and leveraging field PR crisis team

Conceptualizes and drives cut through regular programming with B&F and marketing teams that generate word of mouth and positive PR traction.

Sets goals around regular programming, key happenings and communicate updates among hotel and above property teams

Drives footfall towards B&F venues with awareness of revenue goals.

Leads creative input, managing of budgets, all collateral design and production.

Connects with local and national PR teams as necessary.

Acts as primary stakeholder to Americas Field Marketing (demand generation) to optimize, design and build relevant digital channels, as well as hold them accountable for their digital e-commerce strategy.

Manages property content strategy (photo/video shoots, web, social).

Creates a best in class digital identity for the hotel that comes across social and digital channels for the hotel.

Works with appropriate hotel teams to manage reputation review sites in an on brand voice.

Be The Brand Champion

Serves as hotel authority on the W Brand.

Responsible for pulling the W Brand through across departments (HR, Banqurets and Catering, Sales, Welcome, Etc).

Develops and manages internal key stakeholder relationships.

Develops strong community and public relations by maintaining property participation in local, regional and national cultural events and client events.

Serves the customer by understanding their needs and bringing programs to life that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.

Gains understanding of the brands primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns.

The salary range for this position is $85,714.00 to $151,428.00 annually. This position offers health care benefits, flexible spending accounts, 401(k) plan, accrued paid time off (including sick leave where applicable), life insurance, disability coverage, other life and work wellness benefits and may include incentive compensation. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.

We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.

Source: Hospitality Online