Manager - Global Marketing Content
Job Posting for Manager - Global Marketing Content at WE Communications
What We Need:
What you've been able to accomplish:
For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.
We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.
Codeword:
Codeword is a fast-growing agency that combines content, media relations and thoughtful creativity to build effective communications programs. We work with the biggest and smallest tech companies in the world, and our clients trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose.
Codeword is a proud member of the WE Worldwide network. We’re committed to an inclusive, diverse, equitable culture that values every team member and helps advance their careers. Codeword is a remote-first company, with physical office locations in San Francisco, New York, Austin, Salt Lake City and Seattle/Bellevue.
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
The Global Marketing Content Manager will write, produce, and blog various types of downloadable content to expand our company’s digital footprint, awareness, subscribers, and leads. This role will be responsible for creating detailed and creative marketing content using sophisticated program management skills. This role will help drive WE’s content marketing approach, write compelling audience-relevant content in a variety of different sectors and industries, and drive content development while embodying the company’s voice throughout.
What you'll be doing:
Job Functions:
- Develop, own and evolve the content marketing strategy for WE that supports and extends both short- and long-term marketing initiatives, determining which methods work for the brand and why.
- Create a functional content calendar and define realistic timing and ownership to be published regularly.
- Write various types of content on a wide range of topics (blogs, case studies, thought leadership, sector-level topics, etc.) on an ongoing basis to support and promote the agency and to attract visitors through search, social media, etc.
- Contribute to long-form content projects such as intellectual capital/thought leadership pieces, executive-level communications, etc.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person.
- Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.
- Optimize content for search engines and lead generation.
- Establish a work flow for requesting, creating, editing, publishing, and retiring content partnering with technical teams to implement appropriate CMS.
- Ensure a consistent global content experience and implement appropriate localization/translation strategies.
- Conduct periodic competitive audits.
- Other job duties as assigned.
What you've been able to accomplish:
Minimum/Preferred Requirements:
- 5 – 7 years of next-generation digital and visual storytelling, content strategy, business development, creative direction, social media and marketing.
- Experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.) preferred
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content, across various sectors preferred.
Additional Requirements:
- Travel: may on occasion need to travel, up to 10%
- Solid organizational and project management skills.
- Self-motivated and able to adapt quickly to changing priorities and tight deadlines.
- Possess exceptional communications skills.
- Client and business environment, Customer service orientation is a must. Job pressure may exist.
- Must be able to work more than 40 hours per week on occasion
- Experience working globally or with colleagues in multiple locations
- Strong presentation and consulting skills along with the ability to read, write and speak English
- Ability to lift up to 25 lbs.
WE Communications:
WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action.
For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.
We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.
Codeword:
Codeword is a fast-growing agency that combines content, media relations and thoughtful creativity to build effective communications programs. We work with the biggest and smallest tech companies in the world, and our clients trust us to launch their startups, run multi-channel campaigns, grow their user bases, and lead comprehensive PR and marketing initiatives. We're storytellers and brand engineers, and we love big ideas that serve a real purpose.
Codeword is a proud member of the WE Worldwide network. We’re committed to an inclusive, diverse, equitable culture that values every team member and helps advance their careers. Codeword is a remote-first company, with physical office locations in San Francisco, New York, Austin, Salt Lake City and Seattle/Bellevue.
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
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Salary.com Estimation for Manager - Global Marketing Content in New York, NY
$134,789 to $173,976
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