SEO Specialist

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time. We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? More info below! What We're Looking For Desired Education Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4) General Knowledge Solid understanding of the Internet Solid understanding of basic copywriting Solid web copywriting skills Experience Should have customer service experience in any industry Part-time/summer job/internship experience is a must Basic HTML experience (a plus) Advertising agency experience (a plus) Any SEO experience (a plus) Experience with Google Analytics (a plus) Qualities Stays up to date on new changes to the web and actively reads several blogs Professional, dependable, solid work ethic Detail-oriented Self-motivated An eye for detail Dedication to quality and high level of follow through Approaches problem solving proactively and in a professional manner Excellent time/project management skills Solid analytical skills and ability to make decisions based on data Creative problem solving abilities Ability to meet deadlines Outstanding written communication skills What You'll Do Responsibilities Optimizing client website for search engines (on-page SEO) Manage all aspects of SEO and PPC campaigns for clients Keyword research for both SEO and PPC campaigns Analyze competitors’ websites and online marketing initiatives Create and manage paid search ad campaigns Manage significant paid search budgets on top tier search engines (Google, Bing, & Facebook) Prepare monthly SEO campaign reports Optimize web content for keywords related to customer products and services Consult with clients about their business goals and propose solutions and strategies that meet their needs Assist in email marketing, website analysis and online advertising programs Correct technical issues on the backend of website Perform A/B, website usability, and website conversion rate testing Responsible for driving client success on the web Percentage Breakdown 5% analyzing clients’ competitors 5% writing ad copy, emails, etc 10% creating revenue, ROI and traffic reports for client campaigns 10% working in the backend of websites/fixing technical issues 10% updating website content 15% managing client SEO campaigns 15% client SEO strategy and analytics 15% building/developing SEO strategy 15% client interaction - phone calls, emails, in-person meetings, etc. Note: The SEO Specialist is a client-facing position Training Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position. On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns. What You'll Get Opportunities for Growth WebFX grew 250%  over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics. Potential promotional path for SEO Specialists: Digital Marketing SEO Consultant Director of Digital Marketing Sr. Digital Marketing SEO Consultant Compensation $40,000-$42,000 (potentially higher based on work experience) Potential additional bonus may be offered for GPA's of 3.8 & graduating with high honors Candidates interested in the SEO Specialist position may also have interest in: Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, entry level, etc. WebFX Perks & Benefits Flexible Schedule Pet Friendly Office Profit Sharing Little Amps Coffee & Tea Bar Yoga On-site Fitness Center 150% Company Match Of Personal Charity Donations Supplemental Insurance 401K With Company Matching Generous Paid Time Off Employee Wellness Program FXLearns Library Activity Groups Humanitarian Trips Health/Vision/Dental Coverage New Parent Support Casual Dress Code Home Buyer Program Personal Desk Fund Green Commute Benefits Pawternity Leave