Director of Digital

WEDU Digital Division

______________________________________________________________________________

JOB DESCRIPTION: Director of Digital

REPORTS TO: SR Vice President of Operations

Responsibilities

• Lead and manage the WEDU PBS Digital department
• Execute a results-driven digital media strategy
• Aligned with WEDU’s strategic plan, research, strategize, present, and execute a vision for how to use new and existing digital platforms to grow audience, membership and community engagement
• Oversee the development, design, and management of content on WEDU’s digital platforms with internal teams and vendors, working with both to set timelines and deadlines
• Implement a process for curating, organizing, and displaying digital content in order to improve user experience and grow audience
• Establish a system for tracking and scheduling WEDU’s digital priorities and communicate the plan to the entire organization
• Create a data-driven decision-making culture through the implementation of scorecards, KPIs, and data story telling and effectively communicate that data to station leadership in order to support changes in digital content, strategy, and/or other areas to maintain and grow new audiences
• Be a proactive partner to colleagues who regularly brings ideas rooted in best practices to WEDU initiatives
• Oversee the digital marketing strategy, including paid search, social media advertising, email marketing, and other paid and organic campaigns
• Monitor compliance with company policy and procedure for copyright infringement
• Ensure all WEDU web properties meet accessibility requirements
• Manage department budget
• Other duties as assigned

Skills

• Strategic and data-driven mindset that thrives in a fast-paced environment
• Supervisory experience and proven ability to manage multiple projects and prioritize competing demands between departments
• Understanding of popular social media, marketing platforms, and mobile and OTT apps
• Passion for staying up to date on latest technology and best practices that keeps WEDU’s platforms and strategies relevant
• Experience with Google Analytics plus the ability to make data-driven decisions based on those analytics
• Experience using data visualization tools
• Familiarity with Bento, WordPress and other content management systems
• Experience with search engine optimization (SEO) concepts
• Experience with video distribution and engagement best practices
• Excellent writing and communications skills

Qualifications

• Bachelor’s Degree in Communications, Marketing New Media, or equivalent experience
• 10 years of experience in digital marketing, web, and/or platform management
• 5 years of supervisory experience
• Compliance with WEDU’s safety, security, drug free and confidentiality programs to ensure a safe working environment and protect the company’s intellectual property.

WEDU is a Drug Free Workplace and is committed to Equal Opportunity Employment and fully supports workplace diversity – all qualified applicants are welcome.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Work Location: Multiple Locations