Media Platforms and Innovation Consultant

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Consumer and Small Business Banking (CSBB) provides financial services to 21 million retail bank households and three million small business customers through approximately 4,900 retail branches, 17 customer service centers, and approximately 13,000 ATMs in 36 states and the District of Columbia. We serve and help individuals and families in many aspects of their lives, helping them buy homes, open first bank and savings accounts, buy cars to get to and from work or school, and start or grow small businesses. CSBB is focused on innovating and transforming with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose. As an industry leader in many consumer and small business areas – including retail deposits, debit card transaction and purchase volume, and small business lending – our primary goal is delivering for our customers.

Consumer and Small Business Banking (CSBB) is at the center of our efforts to rebuild trust and transform the way we serve our customers and clients. The CSBB organization is focused on innovating and transforming our business with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose through a broad suite of financial products and services.

Join the CSBBs Marketing Channels team, which leads channel planning, optimization, and management of Wells Fargo’s paid and owned media channels in support of marketing campaigns across multiple lines of business. We are searching for a dynamic, advertising and data technology expert to join the Paid Media Platforms and Innovation Team. The role works closely with and supports our paid media teams that deploy advertising strategies and campaigns to drive growth, engagement, and brand outcomes. This position will report to the Head of Media Platforms and Innovation.

The chosen candidate is a thought leader on emerging digital technology who will have an in-depth understanding of paid media, advertising platforms, digital data and how to leverage them to activate and optimize digital advertising to improve performance.
Roles and Responsibilities:

• Support development and execution of Wells Fargo’s advertising technology vision, identifying evaluating and onboarding new digital platform and solutions to optimize, buy and measure paid media.
• Lead and support initiatives and programs to advance Wells Fargo’s AdTech stack that align with emerging industry trends and best practices.
• Represent line of business partners and paid media campaign managers in digital advertising capability discussions to ensure business needs are addressed and incorporated into capability and roadmap planning
• Drive adoption of new digital marketing solutions across the Enterprise through education and socialization
• Support Wells Fargo’s Audience and Media Subject Matter Experts to execute targeting and media strategies through the enablement of data and platforms
• Partner with Marketing Capabilities Center of Excellence to roll-out new capabilities at scale, including support for operational and governance model for new capabilities.
• Partner with internal Technology, Product and Marketing Capabilities to optimize existing capabilities and activate new capabilities to meet future state Marketing needs.

A successful candidate will possess:

• Ability to build and lead high performing geographically dispersed, diverse, cross-functional teams
• Ability to build consensus through strategic vision and outstanding verbal, written and interpersonal communication skills.
• Ability to manage effectively within a matrixed organization
• Ability to present and discuss information in a manner that persuades, educates and enhances understanding at all levels
• Ability to problem solve and adapt to changes quickly being driven by internal and external factors
• Robust organizational and project-management capabilities
• Strong analytical and critical thinking skills, combined with strategic business focus and vision
• Strong collaborative style, with an execution and result-oriented focus
• Strong understanding of digital advertising and marketing capabilities

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  4 years of experience in one or a combination of the following: marketing, digital marketing, digital platforms (i.e mobile or social media) demonstrated through work or military experience

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  Experience designing, planning and creating solutions to support innovative learning initiatives
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with high attention to detail and accuracy

• Proven experience and knowledge in advertising technology and digital data
• Experience managing digital advertising and marketing technology (Google Marketing Platform, Google Cloud Platform, Audience Management Platforms such as Adobe Audience Manager and Sales Force, LiveRamp, Facebook)
• Understanding of analytic platforms such a Google Analytics/Adobe Analytics
• Understanding of tag management systems such as Tealium and Google Tag Manager
• Experience designing and supporting paid digital advertising campaigns across channels ( digital, mobile)
• Experience working with technology and product counterparts in a large matrixed organization
• Experience working with media and creative agencies
• Energetic, passionate with an appetite to grow