Head of Marketing

About Wellth

Wellth is a pioneering digital health company that seeks to motivate and incentivize healthy habits through individualized care plans. Our approach draws on a unique combination of behavioral economics, habit science, and cutting-edge technology to drive positive behavior and habit change among some of the most underserved and high-needs patient populations in the US. Our work has produced demonstrable results, with several large health insurers reporting significant reductions in hospitalization rates, in some cases by up to 44%. Our ambition is to be more than just another digital health startup; we aspire to be a category leader in the $88B health outcomes market, singularly focused on improving the lives and medical outcomes of historically hard-to-engage populations. Our work has an immediate impact on people's lives every day, we have served over 30,000 patients, prevented an estimated 9,000 days in the hospital and 320 lives.

What you'll do

We’re looking for a Head of B2B Product Marketer to create and lead the marketing function for the company. In this role, you’ll work closely with Product/Sales/Customer Success to define our roadmap for our products, enable our GTM team, and grow overall awareness and adoption of our products. 

Responsibilities

• Define and execute marketing strategies to reach our target customer segments and personas: talk regularly to users and prospects and use qualitative and quantitative insights to inform your go-to-market deliverables (content, messaging, positioning, etc.)
• Advocate for our existing/prospective client partners and their needs, analyze our competitive landscape, and become the go-to expert to help shape the product roadmap, and collaborate closely on go to market strategy
• Develop product positioning and messaging informed by existing client research, market insights, and product understanding
• Work closely with a range of teams—product, sales, design, customer success and engineering—to develop the go-to-market strategy and drive launches and ongoing awareness building for our products
• Help enable our user-facing teams (Sales, Support, etc.) with deep product knowledge, user and competitive insights, and ongoing refinement of repeatable sales plays to scale the business
• Collaborate with Government Markets team on packaging and pricing that aligns our value proposition and with our users’ success
• Define and track the right metrics and work closely with the Commercial team to execute campaigns that drive awareness and adoption on an ongoing basis
• Create sales assets utilizing Wellth’s client partner outcomes to help the Commercial team grow Wellth’s footprint within our target markets. 
• Think globally as we work to expand our reach around the world, adapting your understanding of local market needs, competitors, and pricing accordingly
• Grow and manage a team of high-performers

Who you are

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CEO—and differentiate our company. You have excellent verbal and written communication skills
• Scrappy and entrepreneurial - you have done many of the roles and aren’t afraid to roll up your sleeves. While you want to outsource for speed or expertise, you want to fully own Wellth’s brand direction and value proposition. 
• Flexible - You understand that in the startup world we often need to react and adjust to changing conditions and you can work to adjust your and your team's work while not losing sight of your North star vision. 
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate a compelling strategy and plan for how to take our products to market
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Passionate about product and tech. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand. You follow tech trends, and you’re excited about building incredible product experiences
• Ambitious and adaptable. You are eager to make an impact. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail execution to get things right.
• A team player. You collaborate across the entire company and are able to work with a range of disciplines to execute your work
• A stellar people leader and manager. You build and support high-performing, thriving teams

Required Qualifications

• 7 years of relevant work experience that can span marketing, product marketing, product management, sales engineering, operational roles, or strategy consulting
• 3 years of people leadership experience
• Experience working on marketing or growth throughout a product’s lifecycle
• Experience working in B2B settings and with sales teams
• Experience with account based marketing & supporting teams involved in long complex sales cycles 

Preferred Qualifications

• Candidates local to Los Angeles, CA area  
• Startup experience
• Healthcare experience including B2B2C markets with health payers and providers. 

Some of the great perks of working at Wellth

• Be a part of the solution that is helping to fix all aspects of healthcare (from provider to payer to most importantly, the person seeking care) 
• Robust paid time off and generous parental leave program 
• Competitive salary & commission structure 
• Health, dental, vision insurance along with FSA/HSA plans
• The ability to have a positive impact on people who need it most
• The support of a highly dedicated team focused on building the future of healthcare

Base Compensation: $125-175K

Wellth is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Salary : $88 - $125