What are the responsibilities and job description for the PR Director position at Westcon-Comstor?
Job Description
We're looking for a highly skilled PR Director to shape and tell the Westcon-Comstor story. This is an exceptional opportunity to lead and inspire at a dynamic, international technology provider and specialist IT distributor.
Think of this role as being the ultimate brand champion, as you'll be tasked with building our reputation in the market and always advocating for the business. You'll create effective PR strategies that support our goals, build brand awareness, and land high-impact coverage in key markets. As a communications professional, you'll also be an expert networker who can easily build and maintain strong relationships with stakeholders, media, and influencers.
Our ideal candidate will have already gained a strong PR experience in a B2B enterprise technology environment at a senior level, be commercially astute, and have a delivery-focused mindset.
This is a work-from-home role, but you may need to travel for meetings from time to time and due to the international nature of our business, you'll sometimes need to work non-standard hours. Location is flexible.
We offer a great remuneration package including BUPA private healthcare and EV salary sacrifice scheme.
You will:
* Define, develop, and lead an effective international PR strategy across relevant channels and audiences
* Proactively identify PR opportunities that align to business objectives
* Build and maintain excellent external media relations in key markets
* Build and maintain strategic relationships with key stakeholders and engage in business strategy discussions to ensure alignment
* Work in lockstep with marketing and internal communications to ensure a joined-up approach
* Use data and insights to develop powerful storytelling that resonates with key audiences
* Develop creative and inspiring content with inhouse teams across a broad range of PR content
* Manage execution and distribution of PR, ensuring successful integration with marketing and communication strategies
* Coordinate regional PR strategies with internal teams/agencies in key regional markets
* Measure and report on the impact of PR campaigns and activities against KPIs, and use insights to inform ongoing PR strategy and initiatives
* Ensure the brand and media coverage is monitored effectively using PR and analytics tools
* Identifying and keep up with industry/market trends, topics, and opportunities
* Provide strategic counsel and PR advice to the business
* Recruit, manage, train, and mentor a PR executive and coach other team members
* Manage crisis communication efforts
About you:
* Proven experience of working inhouse at a B2B enterprise tech company or agency at senior PR level
* A strong network of media relations in the technology industry
* Outstanding communication and presentation skills to align every key stakeholder to the PR strategy
* A natural ability able to connect with people and quickly develop credibility with senior stakeholders
* Excellent writing skills with a keen eye for a great story and an ability to create market-leading PR content
* Experience working with PR tools (such as Cision, Meltwater) to manage, monitor and measure PR efforts
* Data-driven, analytical mindset and skillset. Adept at applying insights to improve decision-making and strategy
* Strong commercial acumen and appreciation of key macro environment factors
* Understanding and experience of broader marketing strategies and channels
* Strong project management and organisational skills and able to work to tight deadlines
* Can thrive in an agile, evolving environment while prioritising and managing a broad workload with ease
* Able to work remotely on own initiative and as part of a virtual team in an international business environment
* Educated to degree level or above
Join a growing global business
Westcon-Comstor is a leading name in IT distribution with US$4.35 billion in global revenues. Our job is to link technology vendors to our distribution partners who resell software and solutions to business and other customers.
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