Audience and Social Media Editor

Description

About WHYY

WHYY serves the Philadelphia region with trusted journalism, eye-opening storytelling and intimate local arts programming. Our curiosity and commitment to this community is what drives our programming. It’s also what drives our hiring.

Below you’ll find an employment opportunity in the fast-paced setting of the Philadelphia region’s leading public media provider. The award-winning professional staff of WHYY sets the bar high in television, radio and online. Whether it’s preparing a program to air or a behind-the-scenes role in support, all positions are vital to continuing—and growing—our impact in our community.

WHYY offers a voice to those not heard, a platform to share everyone’s stories, a foundation to empower early and lifelong learners and a trusted space for unbiased news. Learn more about our Social Responsibility Program. It’s how we live.

About the Role

The Audience and Social Media Editor plays an important role on the WHYY News digital team and works across the news department to prioritize content published to social media and emerging platforms. The candidate develops daily publishing strategies that serve WHYY News’ digital audience, which includes writing, editing and producing content that publishes across all WHYY News digital platforms. The candidate is an artful and creative storyteller who understands the importance of visual journalism and video algorithms on social media and is adept at developing content that increases reach and engagement. The Audience and Social Media Editor is a digital evangelist and capable of measuring and sharing how published content is performing. The candidate also has experience with paid digital publishing strategies.

MAJOR DUTIES AND RESPONSIBILITIES

• Work in collaboration with social media producers and digital contributors in the WHYY News, marketing and other departments to develop strategies and tactics for news content on social media platforms that support the growth of news content, as well as marketing and revenue goals

• Ensure that WHYY News maintains a creative and engaging presence and voice on social media platforms, including Facebook, Twitter, Instagram, LinkedIn and other developing platforms

• Measure reach and engagement across multiple platforms

• Research and relay best practices on social media platforms to achieve high levels of engagement and sharing

• Update social media style guides, best practice manuals, handbooks and protocols, and monitor compliance

• Host ongoing, regular meetings for the news department social media contributors to ensure brand, compliance and other consistencies

• Produce, write and edit content for website, social media and radio; prepare content for platforms so that it meets the needs of targeted audiences on digital platforms

• Identify top trending stories of the day and determine how to maximize the for audiences

• Produce audio/video/photo and text-based stories from wire copy, social media, staff feeds, original reporting, and network feeds

• Fill in to work a digital producing shift as needed, which includes taking feeds from the field and creating packages on tight deadlines that might include aggregated news, social media, graphics and photos, and audio

• Create and optimize written content for newsletters

• Copy edit staff stories for publishing to the website and/or social media

• Produce original news stories as assigned and other news content that supports WHYY’s daily journalism on digital platforms

• As a digital team contributor, participate in the assignment process and be able to react to needs of the news cycle to prepare content for digital platforms

• Monitor AP, PBS, NPR and other outlets for relevant stories to post to the website and social media

• Support content sharing with WHYY News partners

• Available to work nights and weekends as needed per the news cycle, as well as assigned holidays per the overall newsroom scheduling processes

• Maintain a regular and predictable attendance

• Perform other duties as assigned

Qualifications

Education: Bachelor’s degree in journalism, communications or related fields of study.

Experience: At least two years of professional experience producing multimedia content for distribution on social media and across digital platforms. Must demonstrate news judgment and ability to write for the website, social media platforms and radio on tight deadlines. Must be attuned to maximizing user experience across platforms and engagement of diverse audiences. Must have demonstrated the ability to work both alone and collaboratively with a team. Demonstrated understanding for how content and distribution strategies may be developed to connect with diverse audiences is a must.

Technical Skills: Knowledge of Google Analytics and a Social Media dashboard such as Sprout is needed. Multimedia production and/or photography skills are a plus. Proficiency in a web-production platform like WordPress is preferred. Ability to use or learn audio editing software like Pro Tools, Hindenburg or Adobe Audition is required. Must be able to understand both the technology of web and radio production and must be able to work with technical staff to further develop the website, identify best practices, and problem solve. Experience working with Photoshop, Google Docs, Twitter, Instagram, and Facebook is required.

*This position is represented by SAG-AFTRA.

*All WHYY employees are required to receive the COVID-19 vaccination. Proof will be required upon hiring.