Marketing Manager

Key Accountabilities:

• Increase revenue through company-wide campaigns with sales and service teams
  • Partner with our vendors and the sales and service teams to create company-wide promotions
  • Develop assets related to campaigns, coordinating with freelance consultants as necessary
  • Demonstrate product management skills, using business analytics to drive decision making and strategy

• Implement and manage effective internal communications methods for team members at all Wildman locations
  • Draft and work with design team for all internal communications items related to employee events, flyers, memos, etc.
  • Manage internal communications (memos, newsletters, surveys, events, digital resources, Intranet, and email campaigns) to develop and meet content strategies aligned with short and long-term goals
  • Collaborate with internal teams to plan various communication methods to reach all employees and Wildman locations
  • Draft Staff-All Communications and work with the People Ops team to publish as appropriate
  • Participate in Wildman events, ensuring the culture is reinforced and embraced at all locations

• Oversee the day-to-day marketing projects, working with the Director of Marketing and the rest of the team to prioritize projects and deadlines.

Key Performance Indicators:

KPI figures will be determined with the Director of Marketing prior to the fiscal year, which the entire Marketing team will be accountable for. The primary driver in this is company revenue and Marketing’s impact on the organic growth of the company.

Key Competencies:

• Brand strategy
  • Understanding of branding guidelines and identity in our communities and in our industry
  • Understand and articulate the brand vision, personality, and voice
  • Develop strategies to better to our target audience through messaging, imagery, and execution
• Creativity and writing skills
  • Excellent written and verbal communications
  • Must be able to speak, read, write, and understand English as the primary language(s) used in the workplace
  • Bilingual skills a benefit, though not required
• Organizational skills
  • Excellent organizational skills and attention to detail with sensitive information
  • Strong development and execution methods
  • Superior project management skills with a proven ability to meet deadlines
  • Proficient in Asana and Microsoft Suite
• Leadership
  • Strong motivation skills and ability to galvanize the team
  • Acts with integrity and professionalism, in the workplace, in the community, and on social media
  • Versatility, flexibility, and a willingness to work with enthusiasm
  • Good judgement with the ability to make timely and sound decisions
  • Creative, flexible, and innovative team player
  • Commitment to excellence and high standards to support Wildman’s core values
  • Hunger to continue growing and developing
• Ability to work independently and as a member of various teams and committees

Core Values:

• Relationships: Making meaningful connections
• Authentic: Honesty and integrity in action
• Serve: Putting others first
• Excellence: Never settling for good enough

Education & Experience:

• 5 years of Marketing, Communications or Human Resources experience
• Bachelor’s degree in Business, Management, Marketing, Journalism, or Human Resources required
• Proficiency in Adobe Creative Suite preferred

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 lbs. at times.

Occasional travel to the outlying office locations.