Analyst, Media Ops

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

About the Team

You will be part of the Digital Marketing team responsible for developing strategies and optimizing William-Sonoma, Inc.'s digital spend across all 8 Brands and International efforts. WSI manages all large digital programs in-house, and this role is critical in ensuring the accurate and timely execution for the display channel as well as reporting across all digital programs.

About the Role

Williams-Sonoma, Inc. is looking for a talented Analyst, Ad Operations to manage the technical media operations for display campaigns and reporting dataflows in our reporting BI tool across all brands under the Williams-Sonoma, Inc. portfolio. You will work directly in the ad server to generate IOs, schedule partner flighting, and upload/traffic assets across multiple ad formats. You will also work in the BI tool Domo to connect, transform, and visualize data sources needed to efficiently report on campaign performance. You will work closely with the Display Strategy and Programmatic Media Buying teams on all pre-flight site tagging, creative tags, and verification wrappers, and post-launch data feed requirements and reporting. You will be heavily involved in technical implementations and frequent troubleshooting, so someone with a passion to solve problems in a fast-paced environment will thrive.

Responsibilities

• Setup and execute digital media campaigns using our ad server for IO creation, creative and placement trafficking, and partner flighting in a timely and accurate manner

• Ensure seamless delivery of campaigns by generating and maintaining various reporting dashboards and visualizations in Domo (our BI tool)

• Setup data connections and build out ETL and SQL dataflows in Domo to track campaign performance in automated dashboards.

• Design, create, and maintain reporting cards within Domo that will be viewed by all leadership, digital teams, and brand partners

• Ensure that all campaigns are setup accurately and tracking key KPIs by working alongside external vendors and internal IT team for tag implementation pre and post-launch by pulling data to validate

• Test and QA the functionality of creative, ensuring technical specs are met and that ads appear correctly and in the desired formats.

• Perform QA for all campaigns that go live and monitor/troubleshoot any inaccuracies or problems

• Maintain strong troubleshooting (QA) expertise at the campaign, line item and creative level

• Own the relationship with our verification/brand safety partner, and ensure all campaigns have blocking/monitoring implemented correctly

• Be a champion for our brand, ensuring our brand safety profiles are always up-to-date with sensitive subject matter

• Stay apprised of current and new functionality and/or metrics of digital platforms and successfully deploy on relevant campaigns
  

Criteria

• At least 1 year minimum experience in digital marketing; Agency/DSP experience a plus.

• Expertise in Google CM or similar ad serving tool; familiarity with a DSP platform a plus.

• Intermediate to Advanced MS Excel skills (Pivot tables, VLookup, Conditional formatting); data blending tools such as Alteryx or domo a plus.

• Prior experience updating and creating reporting dashboards within a BI tool like Domo, Tableau, or Power BI.

• Knowledge of pixel technology such as HTML or Javascript; familiarity with dynamic macro's a plus

• Experience with Ad Verification partners such as Doubleverify, IAS, or Moat.

• Well-organized, detail oriented and able to quickly react to changing priorities.

• Excellent analytical, technical, written and verbal communication skills with the ability to synthesize and state detail to various levels of the organization.

• Team player with an entrepreneurial mindset.

• Experience writing SQL or other programming languages.
  

Technical Competencies required:

• Expertise in DCM or other ad serving technology (ad server logic, redirects, pixels and cookies)

• Experience in troubleshooting ad serving technical issues, such as delivery investigation, third party rich media issues, understanding & debugging 3rd party pixels

• Understanding of programmatic tools and tactics, such as DSPs and DMPs.

• Working knowledge of 3rd party ad safe/viewability technologies

• Strong MS Excel skills and analytical ability

• Knowledge of site tagging using Google Tag Manager or Tealium
  

We believe in People First

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

• A generous discount on all Williams-Sonoma, Inc. brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
  

Your Journey in Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series
  

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.