What are the responsibilities and job description for the Fractional CFO position at Winning By Design?
Fractional CFO - List of possible areas to help
Forward-Facing Financial Visibility
- Triangulating the different ways we forecast bookings and cash
- Measuring assumptions in our growth model on an ongoing basis (including customer retention and customer lifetime value)
- Help build an on-going cash-flow analysis
- Advise on how much capital to keep in our business
- Evaluate and advise on the impact of long-range planning and the introduction of new programs/strategies
- Help evaluating strategies to optimize valuation and liquidity
- Support investor outreach and investor relationships
Help Manage Growth
- Implement systems that will support sustainable growth
- Improve visibility and analytical capabilities to convert large amounts of data into actionable information
- Help create an organizational roadmap for finance
- Help with potential financing strategies for the business (receivables financing, equity financing)
Operational Goals
- Provide input on the company’s business plan
- Provide input on financial and tax strategies
- Provide input on our company’s business structure (LLC vs Corp, franchise expansions, possible subsidiaries)
- Canada
- Europe
- Assist on the oversight of implementation of any new financial systems/reporting
- Advise on different compensation models (W2 vs. 1099, fixed vs. highly variable) for our delivery teams
- Provide recommendations for process improvements and/or accounting systems
Improve Financial Reporting
- Benchmarking our business (and help to make sure our Chart of Accounts is organized in a way to easily support this)
- Assist in presenting the (consolidated) financials of our business in an understandable (and positive) light to investors (external reporting)
- Improve reporting and accounting setup (internal)
- Advise on appropriate metrics that a business like ours should be tracking
Human Resource/Departmental
- Advise Director of Finance on ways to improve the finance organization internally
- Advise on areas risk for compliance (now and future thinking)
- Review/advise on existing policies and procedures
- Assist/Advise on registration in multiple states
Investor Relationships
- Help with potential financing strategies for the business (receivables financing, equity financing etc.)
- Evaluate best strategy to maximize valuation and to create opportunities for shareholder liquidity
- Support investor outreach and investor relationships
M&A
- Helping to evaluate potential acquisition targets (WbD doing an acquisition or aqui-hire of a third party firm)
- Helping to structure any acquisitions or acqui-hire deals
- Work with legal and tax firms to structure any deals
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