Fractional CFO

Winning By Design
San Francisco, CA Part Time
POSTED ON 4/7/2022 CLOSED ON 8/9/2022

What are the responsibilities and job description for the Fractional CFO position at Winning By Design?

Fractional CFO - List of possible areas to help



Forward-Facing Financial Visibility

  • Triangulating the different ways we forecast bookings and cash
  • Measuring assumptions in our growth model on an ongoing basis (including customer retention and customer lifetime value)
  • Help build an on-going cash-flow analysis
  • Advise on how much capital to keep in our business
  • Evaluate and advise on the impact of long-range planning and the introduction of new programs/strategies
  • Help evaluating strategies to optimize valuation and liquidity
  • Support investor outreach and investor relationships


Help Manage Growth


  • Implement systems that will support sustainable growth
  • Improve visibility and analytical capabilities to convert large amounts of data into actionable information
  • Help create an organizational roadmap for finance 
  • Help with potential financing strategies for the business (receivables financing, equity financing)

Operational Goals


  • Provide input on the company’s business plan
  • Provide input on financial and tax strategies
  • Provide input on our company’s business structure (LLC vs Corp, franchise expansions, possible subsidiaries)
    • Canada
    • Europe
  • Assist on the oversight of implementation of any new financial systems/reporting
  • Advise on different compensation models (W2 vs. 1099, fixed vs. highly variable) for our delivery teams
  • Provide recommendations for process improvements and/or accounting systems

Improve Financial Reporting

  • Benchmarking our business (and help to make sure our Chart of Accounts is organized in a way to easily support this)
  • Assist in presenting the (consolidated) financials of our business in an understandable (and positive) light to investors (external reporting)
  • Improve reporting and accounting setup (internal)
  • Advise on appropriate metrics that a business like ours should be tracking


Human Resource/Departmental

  • Advise Director of Finance on ways to improve the finance organization internally
  • Advise on areas risk for compliance (now and future thinking)
  • Review/advise on existing policies and procedures
  • Assist/Advise on registration in multiple states


Investor Relationships


  • Help with potential financing strategies for the business (receivables financing, equity financing etc.)
  • Evaluate best strategy to maximize valuation and to create opportunities for shareholder liquidity
  • Support investor outreach and investor relationships


M&A


  • Helping to evaluate potential acquisition targets (WbD doing an acquisition or aqui-hire of a third party firm)
  • Helping to structure any acquisitions or acqui-hire deals 
  • Work with legal and tax firms to structure any deals
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