What are the responsibilities and job description for the SEO Content Strategist position at Wise Publishing, Inc.?
Salary Range: $70,000- $75,000 USD/year
About Wise Publishing:
Wise Publishing, Inc. is a digital publisher and technology company but we’re much more than that; we’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices and get ahead.
Our purpose is to empower everyone to live a richer life.
Headquartered in Toronto, Ontario, our core products are our widely read, high-quality personal finance brands, Moneywise.com and Money.ca. These brands serve the U.S. and Canada, respectively, and reach tens of millions of people each month.
About the Position:
We are seeking you, a world-class SEO Content Strategist to help lead SEO, influence product innovation, and guide our investing content creation, to achieve our SEO targets. Reporting to the Director of SEO, you will be a critical part of our five-year vision to be the top three money websites in the US.
This role is a crucial part of the marketing department. The SEO Content Strategist works cross-departmentally to achieve the content and SEO goals of the department and company. This role will accomplish this by:
Key Duties and Responsibilities (What you’ll do):
About Wise Publishing:
Wise Publishing, Inc. is a digital publisher and technology company but we’re much more than that; we’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices and get ahead.
Our purpose is to empower everyone to live a richer life.
Headquartered in Toronto, Ontario, our core products are our widely read, high-quality personal finance brands, Moneywise.com and Money.ca. These brands serve the U.S. and Canada, respectively, and reach tens of millions of people each month.
About the Position:
We are seeking you, a world-class SEO Content Strategist to help lead SEO, influence product innovation, and guide our investing content creation, to achieve our SEO targets. Reporting to the Director of SEO, you will be a critical part of our five-year vision to be the top three money websites in the US.
This role is a crucial part of the marketing department. The SEO Content Strategist works cross-departmentally to achieve the content and SEO goals of the department and company. This role will accomplish this by:
- working within a team of copywriters, SEOs, and product managers to actively participate in achieving organic traffic goals and
- developing innovative, creative, and performance-driven user experiences.
Key Duties and Responsibilities (What you’ll do):
- Lead content ideas through keyword research and website usability patterns with a focus on investing
- Write and optimize content to improve SERP rankings
- In addition to your writing, help organize a world-class team of writers to achieve search KPIs
- Be a leader in using AI to improve our writing process
- Monitor and report on search rankings benchmarked against competitors and champion progress toward our SERP goals
- Create and implement ongoing link-building campaigns and backlink audits
- Lead the optimization of content for EAT (Expertise, Authority, and Trustworthiness) goals
- Lead UX and A/B testing to optimize our user experience
- Identify and lead the execution of on-page optimizations
- Develop SEO strategies that lead our growth to the top 3 money websites in 5 years
- Collaborate with developers and other team members to implement necessary features and content changes
- Assist the Director of SEO in driving efficiency and scale across KPIs
- Provide support in developing cross-company initiatives
- Understand changes to the marketplace and industry, adjusting SEO strategies accordingly
- 10 years combined immersive experience in SEO
- A strong desire to win
- Experience with planning, and developing enterprise-level SEO products
- Ready to pivot based on priority shifts or industry changes and can anticipate change
- Thorough understanding of all major SEO tools and processes with the ability to teach and guide a team of content creators
- Clear communicator with a strong ability to distil strategic insights
- Can demonstrate SEO thought leadership and help lead us to the top 3 money websites in 5 years
- Deep understanding of how the search algorithms work
- Deep understanding of analytics
- Ahrefs
- SEM Rush
- Screaming Frog
- Excel
- Google Slides
- Google Analytics
- Search Console
- AI tools like Keyword Insights
- HTML
- BI tools like QuickSight
- Bachelor's Degree in Business, Marketing, or Mathematics
- Experience in personal finance or digital publishing
- We’re proud to be recognized as a Great Place to Work® 2023
- In addition to US Stat Holidays, we have summer hours from July through Labour Day (half-day Fridays!) and bonus time off during the holidays (Offices closed on Canadian holidays, too!)
- 3 weeks of vacation to start with an extra day awarded each year
- Top-tier benefits include comprehensive dental/medical/vision
- Quarterly company-wide team outings and events which we will fly you to Toronto for!
- A supportive learning environment and room to grow
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