Affiliate Marketing Manager

Wish
Remote in San Francisco, CA Full Time
POSTED ON 9/19/2022 CLOSED ON 10/6/2022

Job Posting for Affiliate Marketing Manager at Wish

Company Description


Wish is a mobile e-commerce platform that flips traditional shopping on its head. We connect hundreds of millions of people with the widest selection of delightful, surprising, and—most importantly—affordable products delivered directly to their doors. Each day on Wish, millions of customers in more than 100 countries around the world discover new products. For our over 1 million merchant partners, anyone with a good idea and a mobile phone can instantly tap into a global market.

We're fueled by creating unique products and experiences that give people access to a new type of commerce, where all are welcome. If you’ve been searching for a supportive environment to chase your curiosity and use data to investigate the questions that matter most to you, this is the place.


Job Description


We are currently looking for an Affiliate Marketing Manager to join our team! This person will be responsible for managing relationships with our affiliate agency partner, upkeep of our integrations with Impact and Appsflyer, generating promotions, and working with our marketing and PR teams to support new partnerships.

What you'll be doing:

  • Working closely with our external affiliate agency, Wish’s Product Marketing, and has a passion for building a strong affiliate network with growth objectives
  • Managing external agency partners, including regular check-ins on performance, execution changes, and sourcing new opportunities
  • Drive strategy for the Affiliates program, with meticulous attention to detail and innovative thinking, to meet both short-term and long-term acquisition goals and drive impact for the business
  • Proactively bring new ideas to improve performance across Affiliates and all Growth marketing channels
  • Budget planning & forecasting
  • Program analysis & reporting
    • Review paid placements performance and determine results
    • Publisher performance analysis
    • Category analysis
    • Customer type analysis
    • Device type analysis
  • Project management
  • Partner optimization
    • Review partner rate cards and make recommendations
  • Building presentations in google slides or PowerPoint and presenting to Senior Management
  • Calculating Incrementality (eg a/b testing)
  • Ad-hoc analysis
  • Grow GMV and acquire new customers in non-US countries
  • Partner recruitment
    • Identify and contact potential partners
  • Partner approvals
    • Review and approve/decline partner applications
  • Partner Optimization
    • Test different commission rates with select partners
  • Partner reporting (app install campaigns)
    • Generate and share fraud reports with select partners
  • Create and submit marketing collateral requests
  • Build tracking links for web and mobile
  • Assemble and deploy monthly newsletters
  • Transaction inquiry resolution
    • Resolve commission disputes

Qualifications
  • 5 years of professional experience in affiliate marketing
  • Experience managing a program with CPC, CPA and CPM-based partners
  • Hands-on experience managing performance marketing campaigns with acquisition KPIs
  • Experience with managing and motivating an agency partner
  • Previously developed an affiliate strategy and built out forecasting on a monthly/quarterly basis
  • Analytical thinker with enthusiasm for data-driven marketing
  • Passion for challenges and staying up to date on the newest affiliate trends and strategies
  • Experience using insights and strategic thinking to influence stakeholders
  • Experience driving complex projects in a fast-paced environment
  • Experience working with Impact and Appsflyer

#LI-Remote #LI-RS1

Here at Wish, you are joining a team and company at a time of growth and transformation. You will love being surrounded by people who are as passionate as you are about e-commerce, technology, and a data-driven culture. Even if you don't meet 100% of the above, we encourage you to still apply!


Additional Information


Wish values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know. For job positions in San Francisco, CA, and other locations where required, we will consider employment for qualified applicants with arrest and conviction records.

Individuals applying for positions at Wish, including California residents, can see our privacy policy here.

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Salary.com Estimation for Affiliate Marketing Manager in Remote in San Francisco, CA
$151,507 to $201,595
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