Digital Marketing Manager, Growth -Remote

Equal Opportunity Employer: Minority/Female/Disability/Veteran

WM, a Fortune 250 company, is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence, professionalism and financial strength. WM serves nearly 25 million customers in residential, commercial, industrial and municipal markets throughout North America through a network of collection operations, transfer stations, landfills, recycling facilities and waste-based energy production projects. I. Job Summary

The Marketing Manager, Growth leads the development of the Bagster and Open Market Residential (OMR) marketing plans consistent with established brand & business unit strategy and ensures their proper execution. The core responsibility is management of all Bagster marketing activities in the U.S. and Canada.

II. Duties and Responsibilities To perform this job successfully, an individual must be able to perform each duty satisfactorily. Other ancillary duties may be assigned.

• Manages the implementation of Bagster and OMR brand marketing strategy to grow demand and drive sell-through consistent with business goals.
• Provides outstanding support to the Bagster sales, supply-chain, customer service and local market area teams to marketing support the business unit goals.
• Plans and oversees advertising and promotion activities including, digital and offline paid media, email, social marketing and printed collateral.
• Develops and executes comprehensive cross-channel media plans, both short and long range, to support sales and revenue objectives.
• Works with brand team to ensure creative with the highest level of engagement and builds top of mind brand awareness.
• Architects and maintains brand creative libraries for Bagster & OMR.
• Assists Director with development and management of annual marketing budget.
• Responsible for Bagster/OMR measurement and analytics; managing a data model of historical and future performance to support planning and performance management.
• Monitors media performance to provide business benchmarks, trends, ongoing media optimizations and budget recommendations.
• Supervise preparation of marketing activity reports, finalize the reporting presentations and presents to stakeholders.
• Supports SEO in collaboration with eCommerce teams and executes best practices for improving organic, earned and referral traffic.
• Serves as liaison with agencies on ongoing marketing campaigns. Acts as a Demand Gen lead to media and creative agencies.

III. Supervisory Responsibilities

None

IV. Qualifications

The requirements listed below are representative of the qualifications necessary to perform the job.

A. Education and Experience

Education: Bachelor’s Degree (accredited) in marketing, advertising, journalism, business or related degree; or in lieu of degree, High School Diploma or GED (accredited) and 4 years of relevant work experience.

Experience: Five (5) years of previous Demand Generation experience with a focus on brand marketing and paid media.

B. Certificates, Licenses, Registrations or Other Requirements

None required.

C. Other Knowledge, Skills or Abilities Required

• Solid knowledge of advertising performance metrics and measurement platforms.
• Expertise in search, performance media and cross channel media planning.
• Demonstrated ability to maintain positive relationships with agency partners.
• Experience with Google Business Profile (former Google My Business).
• Strong understanding of web analytics platforms.
• Strong data analytics and problem-solving skills to make data-driven decisions and comprehensive analyses of program performance.

V. Work Environment and Essential Functions

Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc.) most of the work day.
• Normal setting for this job is office setting or remote.

Benefits:

WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site.

If this sounds like the opportunity that you have been looking for, please click "Apply.”

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