What are the responsibilities and job description for the Executive Manager, Media Planning position at Workforce Australia for Individuals?
Do work those matters.
This role reports directly into the GM of Paid and Owned media within Marketing and Corporate Affairs, within our Paid and Owned Centre of Excellence, who collectively define and execute paid owned and earned media and channel plans.
The Chapter Area Lead ? Media Planning role will lead the current social media team consisting of 4 social media experts, manage our external media agency and develop and build out of vision for a media planning team inside a high functioning hybrid team of our paid media chapter, owned media chapter and agency partners.
You Will Have Responsibility For
This role reports directly into the GM of Paid and Owned media within Marketing and Corporate Affairs, within our Paid and Owned Centre of Excellence, who collectively define and execute paid owned and earned media and channel plans.
The Chapter Area Lead ? Media Planning role will lead the current social media team consisting of 4 social media experts, manage our external media agency and develop and build out of vision for a media planning team inside a high functioning hybrid team of our paid media chapter, owned media chapter and agency partners.
You Will Have Responsibility For
- Defining and guiding the media strategy and channel investment strategy across all channels
- Defining and monitoring our channel principles
- Developing, guiding and advising on media plans for all marketing programs
- Optimising media value for the group
- Managing external media vendor and agency relationships
- Strategic development
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