What are the responsibilities and job description for the Marketing and Content Manager position at WRS Health?
Company Overview
Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.
Job Purpose and Role
WRS Health is looking for a hands-on content guru with experience in the medical technology industry, to drive and elevate our marketing content for medical practices. The ideal candidate will be a storyteller at heart, able to plan and manage the content calendar and work with internal partners to distill technical information into compelling content. This hands-on role reports directly to the Chief Marketing Officer, and will play an important part in shaping the direction of the marketing department at WRS Health.
Job Duties and Responsibilities
- Develop content themes and topics aligned with WRS Health’s brand, campaign, and business objectives while appealing to various audience segments
- Develop and execute a holistic content strategy that will inform, educate, and excite our community
- Develop written content for digital and email marketing initiatives, in coordination with subject matter experts
- Own and implement an ongoing content calendar while working with internal partners to ensure consistency, alignment, compliance and captivating content.
- Tailor content for various channels, ensuring it resonates with audience preferences and platform dynamics
- Improve content effectiveness based on data-driven decisions and audience engagement metrics
- Craft content for webinars, emails, sales decks, social media etc. to maximize engagement, and brand visibility
- Audit existing content library and review new content
- Project management of content projects throughout their lifecycle
- Find and manage independent contractors as needed
- Organize webinars and other events, in coordination with colleagues and partners
- Potentially, set up email templates and other content in Hubspot
Qualifications
- Subject matter expert in marketing to or content creation for medical practices required.
- Experience in writing copy and long form content for digital advertising, white papers and email marketing required.
- Project management experience (E.g. using tools like Monday.com)
- Experience with Hubspot or other marketing automation tools is preferred
- Experience using AI to expedite and shape content creation – understanding that human expertise matters most
- A bonus if you have:
- Experience organizing webinars and/or other events
- Hands on knowledge of video creation tools like Vimeo, Veed etc.
Location: Opportunity for Hybrid or Remote
Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)
Benefits: For New York-based roles, the annual base salary hiring range for this position is $65,000 - $75,000.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.
WRS Health is an equal opportunity employer.
