What are the responsibilities and job description for the Brand Manager securing and automating businesses position at Wurzel Group?
Position: Brand Manager securing and automating businesses
Location: Rochester, New York
Description:
We are looking for a full time Brand Manager securing and automating businesses to join our team. You will be responsible for brand awareness with an emphasis on new promotions and campaigns and go-to-market strategy, for the company's two brands.
You will simplify messaging, create offers, articles, speaking engagements and webinars. This will produce lead generation and a growing pipeline and lead community.
You will work closely with the CEO, bringing ideas to life and marketing them to the public in an engaging and interesting way.
This is an exciting and varied position and would suit someone with 7 years' experience in the industry, developing and growing a brand and using some out of the box marketing strategies.
Day to day:
· Create engaging and meaningful content, aligned with business objectives, and deliver reports to show improvements and also use data to make smarter marketing decisions.
· Simplify messaging, create offers, articles, talks and webinars.
· Update website content
· Create newsletters
· Write blogs
· Create engaging social media posts
· Manage brand awareness with a focus on new promotions and campaigns, and generate leads and pipeline of prospects
· Adjust and modify a/b testing to convert more based on trackable insights
· Manage graphic designers to ensure the look and feel is aligned with the message
· Manage other campaigns and other contractors to fulfill resources not mastered.
· Manage active campaign CRM and marketing funnels.
Requirements:
· 7 years of brand management
· Copywriting skills
· Project management skills
· People management skills
· Good technical skills, ability to manage website and social media content
· Excellent communication skills in English
· Some experience in graphic design is a definite plus.
Experience:
· Storytelling
· Copywriting
· Marketing with the ability to update website content
· Create newsletters
· Blogging
· Social media postings
Tipo de puesto: Tiempo completo
Work Location: Multiple Locations