Description
Overview The Yacht Marketing Manager reports to the Director of Marketing and is responsible for planning and executing sales and marketing activities for OneWater Yacht Group locations. Responsibilities and Duties Works closely with yacht manufacturers, company marketing and store personnel, as well as relevant third-party interest groups to plan and execute retail sales and special events.
Designs and implements yacht and brokerage digital marketing campaigns using both social media, customer, and other available databases. Participates in the planning and execution of Boat Shows. Creates, and consistently publishes relevant content on company social media profiles, including pushing assets to the local sales teams for posting on their own social profiles. Develops and utilizes assets and templates created by the OneWater Marketing Team.
Defines and oversees the process of creating and publishing company-owned listings across company sites as well as third-party portal sites and multiple listing services. Maintains content on yacht group websites, social profiles, and third party sites. Performs other marketing and sales related duties as required.
Key Attributes Motivated self-starter with a desire to take yacht marketing efforts to higher levels. Creative problem solver. Organized with excellent computer skills. Effective leader who works well in a team environment. Passionate about great design and copy. Key Result Areas Qualified leads and sales as a result of marketing activities.
Top-quality listings are published in a timely fashion for company owned and brokerage listings. Customer and team participation at scheduled events. Attends, and helps lead, manufacturer and other training sessions as appropriate.
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